
3 Tips for Moving Partners from Awareness to Evangelism
IT providers need to learn how to best leverage their channel-partner relationships to ensure success on both the vendor and partner side.
Company: Flexential
Job Title: Director of Channel Strategy
Tamara Prazak is responsible for developing and implementing strategy for Flexential’s strategic partnerships, along with creating and delivering marketing and sales enablement content to increase hybrid IT solution sales through its channel partner program. During her tenure at Flexential,Tamara helped to create and build the indirect channel program within the company, which now accounts for a significant portion of the enterprise’s bookings. She has been with Flexential for six years, and has over 15 years of experience in technology and marketing.
IT providers need to learn how to best leverage their channel-partner relationships to ensure success on both the vendor and partner side.