Author


Stuart Crawford 1

Company: Ulistic

Job Title: Consultant

Stuart Crawford 1

Stuart Crawford is Creative Director and MSP Marketing Coach with Williamsville, NY and Burlington, ON-based Ulistic, a specialty firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.


Recent articles by Stuart Crawford 1

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Don’t Let Fear Hold You Back: Going Vertical With Your MSP Marketing

Fear is the biggest limiting factor that has plagued mankind since the beginning of time. Fear stops great people from doing great things. Fear stops you from making life-changing moves, and fear may stop you from cracking into a vertical market that is ripe for picking.

The Secret to MSP Marketing Success: Do The Grunt Work

Marketing a successful MSP is not easy. MSPs must be engaged throughout the process, share what is happening, and be open to promoting the great work they do with their clients to ultimately win the end.

Is BYOD Nothing But Hot Air?

Amidst all the hype from MSPs about BYOD, Fortune 500 CIOs and technology professionals say BYOD and BYOA are NOT at their agendas and it’s not even on the radar for small business owners. Here’s why.

HTG Summit: Looking Back, Looking Ahead

HTG Summit: Looking Back, Looking Ahead

VARs and managed services providers from across North America and the United Kingdom converged in Dallas this week for the second annual HTG Summit. If you’re not familiar with HTG and its strategy to help solutions providers strengthen their businesses, here’s an overview.  Led by founder Arlin Sorensen, the HTG Peer Groups now have solutions […]

Seven Steps to Harnessing Referrals

Solution provider account executives, salespersons and business development specialists are all looking for the little magic blue pill of success. Many are coming up short. There is a gusher of leads and referrals available. You just need to go find the gusher and harness its energy and resources. Here are seven steps to get started.

Your Survival Depends On One Key Person’s Focus

Your Survival Depends On One Key Person’s Focus

Many business owners attempt to be “everything to everyone.” This is not a winning formula. In fact, the ‘right’ things you need to do include narrowing your solution offerings and becoming focused on core competencies. These will be the real winning strategies for today’s IT service firms. Over my decade or so of serving business […]

Which Windows Server Is Best for Your Small Business?

Now that Microsoft has launched Windows Server Foundation it begs the question: Which Microsoft server option is the most ideal fit for your small business? Here are some key decision points to consider.

First, let’s get the Linux question  out of the way: Yes, there are some Linux options on the market. But I focus on the Microsoft world, and so too do most of my customers.

Marketing to Weather the Recession

Once an afterthought too many businesses, marketing is rapidly becoming important as sales pipelines dry up, the phones have stopped ringing, word of mouth referrals are no longer propagating and the unemployment rate starts to rise.  How does the average small business professional continue to build a business, keep their heads above water and weather this recession storm that is coming onto shore with a tsunami like storm surge?

Five Ways to Prevent Customer Crankiness

General crankiness with technology appears to be on the rise. Is it because of the stress in the US financial marketplace, are people in general just overworked? Are they getting what they were promised?  Were they promised something and didn’t get what was asked for? Here are five ways to prevent customer crankiness from spoiling your revenue stream.

Gaining A Virtual Advantage

Gaining A Virtual Advantage

Where do you see this world in the next five to 10 years? How did the last five or 10 years play out for you? Like you expected? The world as we know it is constantly changing, new economic factors are affecting the way we do business, the price of energy is creating second thoughts […]

All It Takes Is 20 Minutes to Boost Your Sales

All It Takes Is 20 Minutes to Boost Your Sales

Twenty minutes — that is all it takes to become “a knight in shining armor” in your client’s eyes, adding stickiness in all of your business relationships. What do I mean by the 20-minute miracle? The 20-minute miracle is something that all successful IT Professionals can perform automatically. Let me explain. The 20-minute miracle is […]

The Most Important Metric for Small Business Success

The Most Important Metric for Small Business Success

Conventional wisdom says profits and revenues are the two most important metrics for measuring your business success. I believe in a completely different metric, however. Indeed, Complete Client Satisfaction is the only key performance indicator that is crucial to our success in business. When we are focused on taking care of our client’s best interest […]

Four Tips: Blogging for Business

Four Tips: Blogging for Business

How can you use a blog to generate new business opportunities and keep your clients informed? Here are four great tips to ensure your blog attracts the right clients to your business. 1. Understand your market – Before you can begin to use a blog to attract new business opportunities you need to understand the […]

Seven Ways to Find the Right Customers

Seven Ways to Find the Right Customers

Just like have the wrong employees on your team, the wrong clients can hurt your business and create a lifestyle you don’t enjoy. So, how can you attract the clients you want, avoid nightmare customers, and have a fulfilling and satisfying business life? Here are seven tips to get you started. When we launched our […]

How to Make Better, Faster Business Decisions

How to Make Better, Faster Business Decisions

Many small business professionals toss and turn in the middle of the night, losing valuable hours of much needed sleep worrying about making a key decision. So, what can the average small business IT pro do to make better decisions at a faster pace? Here are some recommendations. Decide to make a decision: This is […]

Nine Tips for Succeeding In Uncertain Economic Times

Nine Tips for Succeeding In Uncertain Economic Times

There is no secret sauce to help you thrive in uncertain economic times. But IT professionals can follow nine simple and effective principles — which will serve you well regardless of the economy around you. 1. Passion – You must love what you do, this is a must! You must love it so much that […]

Should You Bash Your Rivals?

Should You Bash Your Rivals?

Trash talking in high-tech can generate lots of headlines. From Apple Co-founder Steve Jobs to Sun Co-founder Scott McNealy, some of the best leaders in high-tech know how to creatively bash their rivals. But should small solutions providers ever talk negatively about their competitors? Regardless of your location, small business communities in any city are […]

IT Pros Need to Set Goals

IT Pros Need to Set Goals

Goal setting — or the lack of goal setting — is a hot topic in today’s IT professional community. Many of us just get up in the morning and make our way to the office and tackle the first thing that appears in our inbox or the take care of the user who screams the […]

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