Author


Stuart Crawford 1

Company: Ulistic

Job Title: Consultant

Stuart Crawford 1

Stuart Crawford is Creative Director and MSP Marketing Coach with Williamsville, NY and Burlington, ON-based Ulistic, a specialty firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.


Recent articles by Stuart Crawford 1

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The Case for Co-Management: Be the 12th Man That Spurs Your Client’s Team to Victory

Who got the Seattle Seahawks to the Super Bowl? It wasn’t just the players, and it wasn’t just the coaches. It was a team effort, and that includes the team member supporting everyone from the stands: The 12th man. The unstoppable fan. The one who cheers so hard that they make every other player feel like nothing can stand against them.

5 Super Bowl-Inspired Tips on How to Get Your MSP Team to the Championships

The Super Bowl is over, and the Patriots are still celebrating their victory. How did they get there? What made them into a championship team? It’s because they thought as a TEAM. Here’s what MSPs can learn about team structure from the Patriots, Seahawks and all the other teams striving to be champions.

Get Real Results on LinkedIn With a Simple 30-60-30 Social Media Strategy

Social media isn’t marketing; it’s a platform for marketing. There’s a big difference there. You’ve got to do more than just go on social media sites. You need use them properly to drive attention towards your business and create demand for your products and services.

Get Your MSP on the New Wave of the Cloud So You’re Not Left Behind

The year 2015 has just started, and the smell of change is in the air. Last year was full of upheaval for the MSP world, and if you haven’t started making a gameplan to keep up with the evolving industry we find ourselves in, you’re going to find yourself left behind.

Stop Offering Free Assessments on Your Website

You won’t get many leads actually asking you for a free assessment. You haven’t given them a reason to trust you yet. Consider giving them something else to chew on instead, such as a white paper they can download with some useful information on it. Or a checklist or questionnaire to help them determine how prepared they are to weather a disaster.

Stop Worrying About Competitors. Focus on Your Business Instead

I used to sit up at night and wonder how I was going to beat my competition. It was exhausting and ridiculous. Was it helping me provide better services for my clients? No. It was just making me lose sight of what was really important: MY team.

Winning Your Prospects Over and Making Them Choose Your IT Services

When you sell your IT services, you often focus on the benefits: productivity, collaboration, security. But your prospects have heard it all before. Here are the messages to focus on to differentiate yourself: boosting revenue, reducing costs and minimizing risks. Here’s how.

Onboarding

The 5 Biggest Onboarding Mistakes an MSP Makes

Unless you have a solid plan and strategy for onboarding, it’s very easy to find yourself putting off your prospective client. Here are some of the biggest mistakes MSPs tend to make while onboarding and how to avoid them.

Make the Switch to Mac, And Reap the Rewards

I’m just as tired of the Apple “purists” as you are, and I’ve got no desire to start rehashing the old “PC vs. Mac” commercials from a few years ago. That said, I AM going to tell you why you should consider switching to a Mac environment for your MSP.

SEO Strategies You Can Count On For the New Year

Google has been veering more and more towards smart rankings for sites based on their quality, not just what search terms are present. With that in mind, here are some the strategies that Ulistic recommends for keeping your MSP’s SEO relevant into the new year.

Give ‘Em Something to Talk About

Who are you targeting when you put your name out there? In an age of more competition and easy services such as Office 365, this question is more important than ever. And the answer is simple — go after the C-level executives.

The Only Way to Get Referrals Is to ASK For Them

Referrals are the best source for qualified leads for any MSP. Are you leveraging them to their fullest extent? Here’s some advice on how to get started making the most of referrals.

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