Sophos Guest Blog 2

10 Questions to Ask Your Hosting Provider

• March 15, 2013

The security of your website is something you cannot afford to ignore if your online reputation and the safety of your customers and visitors matters to you.

Trends Changing the Network Security Landscape

• February 14, 2013

Technology in the network security space has been through many dramatic changes recentl

VARs: It’s Time to Make BYOD Part of Your Strategy

• January 18, 2013

IT departments at midsize organizations are struggling with securing the myriad devices that are showing up on their networks. These organizations have trouble creating practical and effective mobile a

Next Generation Firewalls: The Answer to Today’s Web Threats

• December 21, 2012

The recent attention bestowed on next generation firewalls may lead some VARs to question how

Thinking of Firing Your Vendor? Six Questions to Ask

• November 9, 2012

The old wisdom tells us having more product options from a variety of vendors for your customers is good business. It means no matter what your customers are asking for, you have it. But this wisdom is

Finding Customer Opportunities in New Products

• October 10, 2012

There are a few ways to grow your business — among them, adding new customers and selling new products to your existing customer base. Finding and gaining new customers is great, but once you have do

Benefits and Challenges of Consolidating Vendors

• August 3, 2012

We all know it is more costly to acquire a new customer than it is to retain a current customer. This is why most organizations have customer care and support services.

With all the focus on ret

How the VAR-Vendor Relationship is Like a Marriage

• July 3, 2012

In many ways the evolution of a vendor-VAR relationship mirrors the evolution of a long-term personal relationship. And like any committed relationship, each phase has its own characteris

Making the Most of a Partner Conference

• June 20, 2012

The partner conference season is here; the time of year when vendors ask their VARs to come to multiday conferences to learn about new products, company vision and strategy. VARs that

The Wisdom of ‘Free’ for VARs

• May 4, 2012

We all know there is no such thing as a free lunch. When someone offers you something for free, you might question the person’s motives and/or decline the offer because you’re convinced the

How VARs Can Make a Bundle with Bundled Solutions

• March 29, 2012

IT infrastructures are becoming more complex, making managing multiple facets of the business network more challenging. VARs have an opportunity to help SMBs meet this challenge by offering bu

Memo to VARs: Use Security As Your Tip of the Sales Spear

• February 23, 2012

Every business, regardless of size, industry or location, needs some sort of IT security. Gone are the days when small businesses could rely on anti-virus scanning on their desktops to protect them from m

Five Business Trends That Will Continue in 2012

• January 12, 2012

As a VAR or IT service provider, you’re often forced to react to technology trends that seemingly come out of nowhere. But if you slow down just a little and really think about the IT channel, you’ll find some pred

Partnering With the Right Tech Companies for Success in 2012

• December 15, 2011

According to a recent research done by the Society of Information Management (SIM), IT budgets, sa

Five Ways VARs Can Nurture Sales Leads Into Paying Customers

• November 3, 2011

So you bought a list of leads in your target market. You may be tempted to simply begin calling those leads and trying to sell your products. Not so fast; there are many ways VARs can nurture those leads, improvi

How Communication Can Improve Your Business Partnerships

• October 13, 2011

Proper communication is the answer to most issues that arise between vendors and VARs, yet many people from both sides of the aisle forget this simple fact. What’s more, vendor-VAR communication is

Selling IT Security and Network Security to Libraries

• September 26, 2011

It is estimated that there are more than 122,000 public libraries in the United States. Libraries face many of the same issues educational institutions do when it comes to net

Using Webinars to Boost Sales At VAR Organizations

• August 11, 2011

Webinars are a great way to demonstrate a VAR’s expertise to a targeted audience: Existing customers and prospective customers. However, in our conversations with

Marketing Strategies: How VARs Can Work With Vendors

• July 22, 2011

At Astaro we meet with many customers to create specific marketing campaigns. Though our partners sometimes have a strong grasp on marketing plans,

When Change Comes, What Should VARs Do?

• June 17, 2011

The only constant in life is change. We all deal with change differently, but when change comes in business your strategy and methods for adapting to change can easily hurt or improve your ability continue