
Attention Channel Partners: Go Vertical
Have you ever thought that a vertical market would benefit your business? If the answer is yes, then get a move on already. Here are several ways the channel can take advantage of vertical markets.
Company: Equilibrium Consulting, LLC.
Job Title: Chief Balancer
Pete Busam is founder and owner of Equilibrium Consulting, LLC. From creating a $6 million commercial IT services business from scratch in two years to directing a major reorganization recreating a substantial business presence in the Delaware Valley, Pete’s business successes are well-known in the IT community. As a Chief Operating Officer at an east coast solutions provider, Pete’s leadership and technical management expertise enabled them to serve a variety of clients. In this role, Pete has helped the firm to refocus on its core technical competencies, and leading the firm to strong, stable operations, and solid profitability. Equilibrium serves a broad range of commercial, institutional and government clients throughout the United States and Canada. Under his leadership, Equilibrium has been repeatedly recognized for quality and performance by clients and major industry partners.
Pete’s speaking engagements have included CRN/VarBusiness, HP/Microsoft SMB Council, Ingram Micro Seismic Conferences as well as Various OEM Partner events. Pete has been published in Entrepreneur magazine, the Professional Insurance magazine, CRN/VarBusiness, the Philadelphia Business Journal, the American Express Women’s Leadership Exchange, Wall Street Journal and many other IT industry leading periodicals.
Pete has been recognized by CRN Magazine, Philadelphia Business Journal, Inc. Magazine and most recently the MSPMentor 250 Executives list. He was a member of the HP\Microsoft Council and many other industry advisory councils.
Pete is a Retired United States Navy veteran, a successful businessperson, a recognized technical expert, an involved community services volunteer and dedicated husband, father and family man.
Have you ever thought that a vertical market would benefit your business? If the answer is yes, then get a move on already. Here are several ways the channel can take advantage of vertical markets.
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