Job Title: Contributing Editor

Pedro Pereira 1

Pedro Pereira is Massachusetts-based freelance writer with two decades of experience covering and analyzing the IT channel and technology.

Recent articles by Pedro Pereira 1

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Charles Weaver MSPAlliance

How MSPs Can Identify a Winning Specialization

If there is sure trait that helps MSPs stand out from the crowd, it’s specialization. Identify a niche, build up a specialized practice, and create a marketing strategy around it. Here’s how to do it.

A Matter of Perception: What Managed Services Users Really Want

Customers hire managed service providers (MSPs) so that they can spend less time on IT and more time focusing on their own core businesses. So why do MSPs promote the cost-cutting benefits of managed services above all else? Here how to shift that message.

Tommy Wald president of TW Tech Ventures

MSPs and Cloud Computing: How to Evolve for Success

Is it enough to sell remote monitoring and management services anymore? MSP veteran and angel investor Tommy Wald says no. According to Wald MSPs must evolve if they want to thrive in a new market where cloud dominates. Here’s how.

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