
Adapting Partner Marketing to the Experience Economy
Marketers in particular have the unique opportunity to lead in delivering the most optimal overall experience for customers.
Company: Cisco
Job Title: Vice President, Global Partner Marketing
Cisco's Vice President of Global Partner Marketing, Michelle Chiantera, knows a thing or two about creating a successful partner ecosystem. Leading a team of marketers that align with sales to accelerate and empower 62,000 partners, Michelle and her team seek to drive partner profitability, provide relevant enablement, and encourage innovation. To help partners along their journey in the post-digital world, where customer engagement demands personalization, Michelle believes in the importance of shifting mindsets to not only incorporate the digital aspect, but to keep the human touch to achieve the greatest customer success.
Marketers in particular have the unique opportunity to lead in delivering the most optimal overall experience for customers.
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