Author


Marie Rourke

Company: White Fox Marketing and Communications

Job Title: Founder and President

Marie Rourke

As president and founder of WhiteFox, Marie is recognized throughout the IT channel for her straightforward, business-minded approach to channel marketing, PR and communications. With more than 15 years of experience in the IT channel, Marie is a friendly face at industry events and a respected advisor and colleague to many of the channel’s most innovative companies and business partners. Marie launched WhiteFox Marketing and Communications in 2005 with the vision of bringing channel relationships, marketing, PR and communications to the forefront of companies’ business growth strategies and tactics.

Life optimist. Channel PR enthusiast. Business owner and an entertained mother of two girls who swore she’d never drive a mini-van. It’s pearl white in case you’re wondering.


Recent articles by Marie Rourke

Four Tips for Choosing the Right Social Media Manager

A social media manager will make sure your social media pages are up to date, post links to engaging content (articles, photos, whitepapers, videos, etc.), and more importantly, listen and engage with your customers and prospects.

Photo by Ian GavanGetty Images for O2

6 Habits Of Highly Effective MSPs

There are so many best practices and noteworthy mentions to make when it comes down to what makes an MSP move from good to great, but in the interest of time, here are six highly effective habits.

Photo by Ernesto RuscioGetty Images

Tips For Getting The Most Out Of A Channel Conference

It’s that time again where channel vendors are gearing up to bombard channel partners with event invites. Some you’ll toss in the trash and others you’ll consider. Here’s how you can make the most out of any event you attend.