Author

Company: White Fox Marketing and Communications

Job Title: Founder and President

Marie Rourke

As president and founder of WhiteFox, Marie is recognized throughout the IT channel for her straightforward, business-minded approach to channel marketing, PR and communications. With more than 15 years of experience in the IT channel, Marie is a friendly face at industry events and a respected advisor and colleague to many of the channel’s most innovative companies and business partners. Marie launched WhiteFox Marketing and Communications in 2005 with the vision of bringing channel relationships, marketing, PR and communications to the forefront of companies’ business growth strategies and tactics.

Life optimist. Channel PR enthusiast. Business owner and an entertained mother of two girls who swore she’d never drive a mini-van. It’s pearl white in case you’re wondering.

Recent articles by Marie Rourke

Four Tips for Choosing the Right Social Media Manager

A social media manager will make sure your social media pages are up to date, post links to engaging content (articles, photos, whitepapers, videos, etc.), and more importantly, listen and engage with your customers and prospects.

Photo by Ian GavanGetty Images for O2

6 Habits Of Highly Effective MSPs

There are so many best practices and noteworthy mentions to make when it comes down to what makes an MSP move from good to great, but in the interest of time, here are six highly effective habits.

Photo illustration by Justin SullivanGetty Images

6 Things You Should Know About Social Media

Every time I am at an industry event, someone begs the question: Is social media really worth it? The short answer is yes.

Photo by Ernesto RuscioGetty Images

Tips For Getting The Most Out Of A Channel Conference

It’s that time again where channel vendors are gearing up to bombard channel partners with event invites. Some you’ll toss in the trash and others you’ll consider. Here’s how you can make the most out of any event you attend.

How would you deal without having WiFi

Building Your Brand in the Clouds: How to be Productive Without Wi-Fi

Working on a plane without Wi-Fi might be a little old school for some, but it still gets the job done. Here’s what you can learn from the experience.

Getting Social in the Cloud: How CSPs Can Leverage Social Media

Developing a social media strategy for CSPs isn’t always easy, but if you stick to a few best-of-breed practices, you’ll do just fine.

German Chancellor Angela Merkel is seen in a television camera monitor talking to the press Photo by Sean GallupGetty Images

Cloud Computing PR: How to Speak With Journalists

Not everybody is ready to talk to the press. If you fit in this group, here’s some practical advice on speaking with journalists if you have to.

Not sure who you should hire as your director of marketing Simple tip Hire someone with skill and attitude

What Cloud Services Providers Should Look for When Hiring Marketers

Investing in a director of marketing could go down as one of your best or worst business decisions. Here’s how you can make the right decision.

There are ways to handle PR internally

PR 101: Three Simple Steps for Service Providers

Here are three simple and effective tips to get the publicity train moving without taking a big share of wallet from your business.