Marie Alonso 1

Marie Alonso 1

Marie Alonso is an online marketing and media strategist at Paragon Solutions, a leading IT company. She contributes business-driven content to The VAR Guy regularly.

Recent articles by Marie Alonso 1

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Content Curation: Does Your Brand Have A Journalist?

Once upon a time, successful marketing strategies were comprised of strategic public relations, catchy slogans, well-timed media announcements and targeted messages delivered to specific demographics by leveraging various creative collateral materials. Awareness for products and services, as well as expertise, was tactfully conveyed to the masses. The process worked!

Today, the process has expanded—greatly.

Social Up! LinkedIn Introduces Showcase Pages for Business

If you are like most businesses optimizing social media today (look away shamefully if you are not) you likely have a LinkedIn page for your business. Great news, LinkedIn is giving businesses more creative ways to share content!

Watch Out, Dropbox is Taking Over the World

Sit back, relax and listen to the tale of Dropbox, an online storage service that scored more than 200 million content-loving consumers in five years. Recently, it was reported that the colossal cloud storage leader is looking to raise an additional $250 million at a valuation of $8 billion.

A valuation of $8 billion? That’s sky-scraping territory!

7 Reasons Not To Fear Google Hummingbird

Google (GOOG) has turned search as we know it on its ear with the release of Hummingbird. The new search algorithm manages more complex queries by attempting to understand the meanings and relationships of words and concepts rather than simply matching single keywords in queries. So what does this mean for all the work you have done in researching viable SEO tactics and keeping up with keywords?

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