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Larry Kesslin


Recent articles by Larry Kesslin

Business Ownership: Equity, Compensation & Role Considerations

If you own a business and you understand the difference between equity, compensation and role, then you can develop a business that can attract the best talent. Consequently, equity is probably one of the most misused business tools. It is a business tool that needs to be understood before being used in the foundational stages of your business.

Which Type of Business Owner Are You?

In our 20 years of leadership and business development at 4-Profit, we’ve discovered business owners generally fall into one of three types when it comes to how they choose to grow their business: (1) Lifestyle (2) Growth (3) Hypergrowth. So where do you fit?