
Competing Against Direct Sales Teams: Ways to Win
How can agents and resellers compete against the direct sales team of their vendor partners?
Company: TBI
Job Title: Vice President
Ken Mercer is vice president at communications master agency TBI Inc. He oversees all sales and operations for the company as well as works with agent-partners on large enterprise opportunities. Mercer also serves on the advisory boards for many of TBI’s solution providers. He joined TBI in 2003. Previously, Mercer held senior sales executive positions with LCI/Qwest Communications International Inc., Fujitsu Networks, Sprint and McLeodUSA Inc. He began his career with V-Tech Industries where he was a VAR/VAD manager providing private-branded personal computers by Leading Edge, Leading Technology and Laser.
How can agents and resellers compete against the direct sales team of their vendor partners?
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