A service-led approach to through-channel marketing will help SMBs market more effectively.
Joel Montgomery is founder and CEO of OneAffiniti. Joel started OneAffiniti in 2008 when he saw an opportunity to reinvent partner marketing with closed sales tracking. Joel grew the business rapidly out of Sydney, Australia, and in 2015 raised capital to expand into the U.S.
Recent articles by Joel Montgomery
- October 18, 2018
For AI to become more mainstream, brands first need to convince resellers there are enough benefits to selling AI products that it justifies their investment.