Author

Company: OneAffiniti

Joel Montgomery

Joel Montgomery is founder and CEO of OneAffiniti. Joel started OneAffiniti in 2008 when he saw an opportunity to reinvent partner marketing with closed sales tracking. Joel grew the business rapidly out of Sydney, Australia, and in 2015 raised capital to expand into the U.S.

Recent articles by Joel Montgomery

Don't Make Assumptions

4 Bad Assumptions IT Brands Make About Channel Partners

A service-led approach to through-channel marketing will help SMBs market more effectively.

Artificial intelligence (AI), machine learning

Selling AI to SMBs: It’s About the Story, Not the Tech

For AI to become more mainstream, brands first need to convince resellers there are enough benefits to selling AI products that it justifies their investment.

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Events

Channel Partners Conference & Expo

March 9, 2020 - March 12, 2020

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