Insight Guest Blog 1

Job Title: Guest blogs such as this one are published monthly and are part of MSPmentor's annual platinum sponsorship.

Insight Guest Blog 1

Recent articles by Insight Guest Blog 1

You Can’t Be All Things to All Customers

What does the term “managed service provider” mean? It’s actually a better question than you may think. Ask 1,000 MSPs how they define MSP, and you’ll get about 1,000 different answers. Perhaps the best clue to an effective definition is to think of an MSP as a provider who manages services. Which services? Any IT-related services. Delivered by whom? It could be any IT service provider. In other words, you can’t do all things better than everyone else, or satisfy everyone on your own. But you can provide all services.

Website Content That Compels Customer Contact

Visit 100 websites and at least 99 of them will feature copy on the home page that reads something like, “Our company, XYZ IT, is the premier provider of technology services in the area. We’ve been in business since 1912, and are authorized by all the major manufacturers. Our people …” You get the idea.

Microsoft’s Universal App Platform and How It Benefits Your Customers

In the beginning there was Zune. Released five years after the Apple iPod in 2006, the Microsoft Zune portable music player was certainly not the beginning of the MP3 player revolution. However, it was the beginning of a new definition for user interfaces on Microsoft devices.

Content Marketing Roadmap to the Buyer’s Journey

While you may be busy providing technical support and nurturing client relationships as a managed service provider, the content marketing road is one you’ve got to travel. In June 2000, there were fewer than 8 million websites. Today, that number is greater than 177 million active websites. The volume of content on websites is strewn across each side of the road like flashing signs alerting your customers and prospects to important traffic information ahead.

Staying Relevant in Today’s Click-to-SaaS Market

One of the most pronounced disruptive technologies in the past decade has been the growing use of cloud computing. Gartner predicts that by 2016, organizations will store more than a third of their content on the cloud. That’s great news for businesses, but how will this impact managed service providers? As cloud computing becomes the standard, how and where do MSPs provide value to their customers who are moving to the cloud?

4 Do’s and Don’ts of a Virtual Desktop Infrastructure

Here is some advice for MSPs considering the option of providing virtual desktop infrastructure (VDI) for their customers as a way to give them freedom to do their jobs on the go while safeguarding their Windows devices when they’re out of the office.