Company: TriCore

Job Title: Executive Vice President

Gina Murphy 1

Gina Murphy is Executive Vice President at TriCore, responsible for all of the company’s Solutions, Service Strategy and Sales Enablement. This includes Product Management, Account Management and supporting Sales and Operations with strategic guidance from the customer’s perspective to take TriCore’s products and services to the next level. Sitting between the technical resources and the sales team, Gina’s goal is to empower these teams to demonstrate TriCore’s value proposition to its customers as it relates to their unique circumstances. Prior to joining TriCore, as the Vice President of Solution Architects at NaviSite, Gina managed a global team responsible for providing technical sales engineering solutions to ensure enterprise customers obtain the highest quality of complex and supportable solutions, on time and within budget. Gina also held management positions in information technology, business management systems, technical training, and operations with Surebridge, TVGuide and Lightbridge. She holds a Bachelor of Art in Communication from Stonehill College.

Recent articles by Gina Murphy 1

Selling Outsourced Business Analytics to a CFO

If you sell business analytics services, chances are you target the CIOs of end customers. But did you know you will also need to sell to customer CFOs, too? It’s true.

5 Tips to Improve your Customer Retention Rates

Customer retention is on the minds all managed services providers. With rising customer acquisition costs, MSPs need to innovate and assume a proactive role in retaining clients. Here are five tips to help you improve your customer retention rates.

Using the Quarterly Business Review to become a Trusted Advisor

A consistent and proactive communication plan with clients is essential. And while informal day-to-day interaction sets the tone of the relationship, it’s the formal and “programmatic” communication that provides a chance to discuss more strategic issues and demonstrate the value you bring to the organization. A great way to demonstrate this value is to conduct Quarterly Business Reviews (QBRs).

Leverage Your Partnerships to Enhance Your Service Offerings

Strong partnerships and alliances with leading technology companies that are recognized as leaders in their respective fields can help you expand your business and meet the needs of your customers. Here are some ways that these can help your company grow.

Improve Customer Loyalty: 5 Steps to Becoming a Trusted Advisor

MSPs that thrive are the ones who make the customer the primary focus at all levels in the organization, and customer-centric interactions are just part of the overall culture. Here are five steps you can take to become a trusted advisor.

Hybrid Cloud is the New Normal – Customers Will Demand Custom SLAs

Customers will favor managed service providers (MSPs) that can offer a custom service level agreement for hybrid cloud computing services. Yet MSPs typically offer a one-size-fits-all SLA. Here’s a deeper look into hybrid cloud, SLAs and how you can better serve your customers.


The Three Key Steps to Successful Cloud Onboarding

Successfully onboarding your customers to cloud services requires three important steps in the process: The Assessment, Transition Plan and Cutover, and Ongoing Performance Analysis. Here’s an overview and what you need to make it all work.

Next MSP Opportunity: Serving as Cloud Service Experts

Cloud computing is complex. There is a significant amount of work associated with using cloud services for enabling and enhancing enterprise applications. Here are 11 reasons why enterprises should consider using a managed application service provider for their next enterprise application deployment in the cloud.

The Benefits of Partnering with Resellers

As more businesses migrate to the cloud, traditional resellers have two choices: Partner with MSPs to expand services or build your own cloud network/ecosystem. The combination of the MSP and reseller gives the enterprise customer a one stop shop. Here are ten reasons why resellers should partner with MSPs to best benefit the end user as they move their applications to the cloud.

TBI personnel

The toughest aspect of selling services is overcoming a buyer’s objections. Today’s buyers are more discerning than ever. Your goal is to have a convincing response to these roadblocks standing between you and the sale. Here are nine common preconceived misconceptions about outsourcing IT that you can expect to encounter.