Want to build a great marketing automation strategy? Our 7 steps walk you through knowing the buyer, content mapping, amplification, testing and more.
Company: Total Product Marketing
Dean Ara is the Principal and co-founder of Total Product Marketing. He brings 17 years of technology marketing experience. He’s run channel marketing programs, go-to-market positioning and product launches, and managed the online reputation and identity for dozens of clients.
For technology companies, he believes in the three-point positioning process, teaching our clients to convey functional, economic, and emotional benefits in their messaging.
The key to running a digital marketing agency? Dean will tell you it’s easy: take care of your team and treat them the way you want to be treated.
He holds an Master’s of Business Administration in Information Systems and Strategy from Simon Fraser University, BC. Canada. He is also Pragmatic Marketing Certified (2008).
Recent articles by Dean Ara
- October 13, 2017
Discover how HubSpot, one of the best marketing automation tools available, makes it easy to execute a successful inbound marketing strategy.
- September 25, 2017
The benefits of marketing automation include everything from sending timely email to retargeting leads across the web. Discover why it’s a must in marketing.
- July 27, 2017
Trade show marketing tips for MSPs to ensure the best results from their trade show booth marketing efforts.
- May 23, 2017
This Facebook PPC guide for beginners will show you how to set up your Facebook ads using the 3x3x3 strategy — the best way to test your Facebook audiences, images and copy.
- May 3, 2017
Discover the best PPC platforms MSPs should use to increase conversions and learn why they are so effective.
- March 7, 2017
This post breaks down how to setup a PPC campaign for beginners. Learn everything you need to know about keywords, tools and setting a budget.
- February 1, 2017
There is an increasing consumption of enterprise cloud applications in the public marketplace – this shift is the consumerization of enterprise apps.
- January 5, 2017
Wondering how to shape your marketing strategy? TPM’s 8 digital marketing trends for 2017 let you know what will be big this year.
- November 14, 2016
Find out why email marketing automation tools are a game changer for busy MSPs with limited time and resources.
- November 2, 2016
Break down the social media value chain, and discover a seven-step social media strategy to unlock the power of social.
- September 9, 2016
Discover how to attract MSP buyer persona Loyal Lewis, and what marketing tactics will best convince him to buy from you.
- August 8, 2016
We’ve documented three of the most common MSP buyer personas in our four-part blog series. This post explores Go-Getter Gary and explains how to use his persona insights to improve your sales effectiveness.
- July 7, 2016
MSPs have three main buyer personas. This post provides an in-depth exploration of the example buyer persona Problem Peter and how to sell to him.
- June 1, 2016
New to the idea of buyer personas? Fear not, this is the first article in a four-part series that will get you up to speed on everything MSPs need to know about developing buyer personas.