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Company: Total Product Marketing

Dean Ara

Dean Ara is the Principal and co-founder of Total Product Marketing. He brings 17 years of technology marketing experience. He’s run channel marketing programs, go-to-market positioning and product launches, and managed the online reputation and identity for dozens of clients.

For technology companies, he believes in the three-point positioning process, teaching our clients to convey functional, economic, and emotional benefits in their messaging.

The key to running a digital marketing agency? Dean will tell you it’s easy: take care of your team and treat them the way you want to be treated.

He holds an Master’s of Business Administration in Information Systems and Strategy from Simon Fraser University, BC. Canada. He is also Pragmatic Marketing Certified (2008).


Recent articles by Dean Ara

A How To Facebook PPC Guide for MSPs

A How-To Facebook PPC Guide for MSPs

This Facebook PPC guide for beginners will show you how to set up your Facebook ads using the 3x3x3 strategy — the best way to test your Facebook audiences, images and copy.

How to Set up a Killer PPC Campaign

How to Set up a Killer PPC Campaign

This post breaks down how to setup a PPC campaign for beginners. Learn everything you need to know about keywords, tools and setting a budget.

Loyal Lewis: An MSP Buyer Persona

Discover how to attract MSP buyer persona Loyal Lewis, and what marketing tactics will best convince him to buy from you.

Go-Getter Gary: An MSP Buyer Persona

We’ve documented three of the most common MSP buyer personas in our four-part blog series. This post explores Go-Getter Gary and explains how to use his persona insights to improve your sales effectiveness.

Why MSPs Should be Developing Buyer Personas

New to the idea of buyer personas? Fear not, this is the first article in a four-part series that will get you up to speed on everything MSPs need to know about developing buyer personas.