
One Factor in Determining Your A, B and C Customers
Use metrics to determine a customer’s “effective rate” to maximize revenue and profitability.
Job Title: Chief Product Officer
Craig Fulton is chief product officer at ConnectWise, where he oversees product management and development of the ConnectWise platform portfolio. Fulton credits his 20+ years in the technology sector, including time spent as a support desk and field technician, for helping him understand what partners want and need from their business management software.
Use metrics to determine a customer’s “effective rate” to maximize revenue and profitability.
Today, the expectation is that instead of explaining how the technology works, we will explain how the technology helps grow a business.
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