Author

Christine Horton

Christine writes about all kinds of technology from a business perspective. Specialising in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications.

Recent articles by Christine Horton

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Spinoff Company

IBM Names 2 Senior Execs for NewCo Spinoff

The leaders bring a combined 55 years of experience to their new roles.

New Direction

Spectra Logic’s New Partner Program Reflects Vendor’s New Direction

The vendor says changes to how partners approach the market are behind recently announced updates to its partner program.

Pride Flag

Exertis Continues Calls for Diversity with LGBTQ+ Discussion

Distributor Exertis discussed the benefits of an inclusive workplace as part of LGBTQ+ History Month.

Football playbook

New Commvault EMEA Channel Exec Outlines Plans for Channel

Former Veritas exec Jamie Farrelly reveals his plans for the channel across all routes-to-market (RTMs).

Vendors: How Do You Measure a Partner Relationship?

Vendors still struggle to gain a genuine insight into their partners’ needs. So what can they do?

Blackjack Double Down

SAP UK Reveals Plan to Double Channel Revenue in 3 Years

SAP UK says partners are “our multiplier,” outlining a three-year transformation of the business.

SaaS Apps

Sage’s Journey to SaaS Company Continues with Splunk, Microsoft Vet as New Channel Chief

Sage’s new VP of partners says his priority will be helping partners evolve their businesses toward SaaS and cloud.

Diversity and Inclusion word salad

Stop Paying Lip Service: Exertis Reveals Plan for Greater Diversity and Inclusion

Distributor Exertis announces changes to its recruitment and policies to attract more diverse talent.

Cisco and BT: UK Channel Partners Optimistic Despite Current Climate

The U.K. channel is buoyed by customers’ renewed focus on digital transformation, shows a BT and Cisco survey.

Hungry Businessman

Acquisition-Hungry Sapphire Systems Powers Ahead with US Expansion

The newly appointed GM shares plans for U.K. SI Sapphire Systems’ U.S. growth.

Pax8 Kicks Off European Expansion with Launch of Pax8 UK

Cloud distributor Pax8 leverages its recent Wirehive acquisition to launch Pax8 UK.

Attention Please

Tech Data: Partners Must Respond to ‘New and Urgent’ Customer Requirements

Tech Data’s Miriam Murphy says partners should leverage customer data to drive transformative business growth.

Brexit

How the Channel Is Preparing for Brexit

We speak to UK channel partners to see how they are preparing for every Brexit scenario.

UK M&A mergers & acquisitions

Calligo Acquires UK MSP Network Integrity Services

Calligo makes its fourth acquisition this year as its CEO lays out the company’s growth strategy

IBM: Partners Need New Concepts to Build Relationships

One IBM exec talks about the challenges of doing business in the new digital world.

Cradlepoint Chases 5G Enterprise Opportunity in Europe

Cradlepoint is recruiting channel partners to accelerate its growth across Europe.

Smartphone for business

Samsung Debuts Mobile-First Partner Program

It’s all managed by a mobile app.

Partner Program Update

Cisco Reveals Reasons Behind Changes to Partner Program

The need for agility and simplicity triggered the consolidation of and changes to channel programs.

Time to Thrive

‘Great Companies Are Built in Tough Times’: How Partners Are Thriving in 2020

Some partners not just surviving but thriving in 2020. Here are secrets to their success.

Pressure

Vendors Pressuring Partners to Move to Services, Says Canalys

Vendors push the “as a service” model because “Wall Street loves it,” says Canalys’ CEO.

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