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Still Looking to Get into the Cloud Game? Here’s Your Plan

Even if you’ve been sitting on the sidelines until now, there’s still major opportunity for channel players interested in shifting their focus to selling cloud solutions. Here’s how.

Cultivating Prospects, One Question at a Time

Old school habits die hard but simply pitching a prospect with speeds, feeds and a price tag doesn’t work the way it once did. More than ever, solutions providers are being challenged to craft meaningful pitches around customer needs. And that means asking the right questions—a lot of them.

How To Make An Informed Buyer Your Best Friend, Not Your Foe

Thanks to the internet, buyers now know your strengths, weaknesses and selling points. So don’t think you can still win business with a hard sales pitch. You can, however, open doors if you become part of the buyer’s trusted circle. Here’s how.

Progress Update: Converting to a Managed Services Model

There’s ample incentive for resellers to make the change; some 73 percent of the managed services providers surveyed by CompTIA late last year reported that their services were profitable. But it takes no small amount of effort to move a legacy business to a new operations model.

Time to give marketing more respect? Good Idea

If you’re still treating marketing as an afterthought, you’re likely courting trouble. A fresh marketing strategy is just as crucial to a reseller’s business as is a strong sales and engineering plan.

How to Pick the Best Candidates in a Competitive Job Market

When it comes to workplace horror stories, everybody can pull out a favorite “can you believe this” anecdote. That goes with the territory.

Why IoT is Going to Matter—a lot—to the Channel

Billions of connected, intelligent devices are entering the business mainstream as part of a collective phenomenon known as the Internet of Things (IoT). Many of these devices are connecting over networks for the first time, communicating with the headquarters as well as with other connected “things.”

For the channel cyberthreats present big opportunities and equally big challen

Xpert Commentary: On the Eve of RSA 2017, A Perspective on the State of Security

Companies face cyber threats from an increasingly sophisticated cohort of attackers armed with a toxic assortment of malware, ransomware, and APTs. And 2017 is shaping up to be as bad, or worse, than 2016, which was a year punctuated by a series of devastating cyberattacks.

The Business Advice of a Lifetime: How a Pre-Mortem Can Save You from Disaster

Tech history is littered with failure. Think Yahoo’s push into apps, Cisco’s foray into consumer products and HPE’s acquisition of Autonomy.

Don’t Let Cloud Complacency Get The Upper Hand

Cloud security is better than ever. But you can still put your organization at unnecessary risk by taking too much for granted.

Fixing the Weakest Link in Cloud Security

As always, corporate security plans are being put in jeopardy by employees who ignore protocol so they can make it easier on themselves.

DDoS Attacks are Coming. Now the Really Bad News.

A massive attack powered by a bot army showed how easy it is to overwhelm a cloud. But attackers are planning a lot worse than to simply take your cloud offline

Make Cloud, DevOps Force Real IT Transformation

MSPs have an opportunity to push clients to pivot to a future where they can reap major advantages by revolutionizing their internal software delivery processes.

IoT and the Cloud: What to Watch Out For

IT needs to consider the implications of how to best secure devices that are often left unsecured- and prevent breaches that could endanger data stored on the cloud. Here’s where things can get tricky.

Don’t Let Dollars and Cents Cloud Your Thinking

Cost cutting often leads the list of benefits that companies want to reap by moving to the cloud. But there’s also the bigger picture where MSPs can help potential clients understand the transformative aspects of cloud computing.

The Promise and Peril Around Cloud Storage Security

Greater cloud usage has opened up a myriad of business possibilities. But MSPs shouldn’t hesitate to get preachy about preaching the basics when it comes to securing the processing and storage of customer data in the cloud.

Don’t Get Caught Unprepared to Meet the Cloud

Many IT decision makers face a dilemma: Even as they plan major cloud deployments, their organizations still remain unprepared to handle the transition. Here’s where MSPs can lend their expertise to help guide companies for a successful digital transformation.

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Charles Cooper 1

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