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Author
Recent articles by Carolyn April
Running a Tight Ship: The Impact of Operational Efficiency on Profits
Partners don’t always have the greatest faith in their own efficiency. But why?
3 Key Things the Channel Needs to Know About New IT Buyers
Selling to line of business customers has implications for your entire channel business; everything from your marketing and lead generation efforts to sales strategy, staffing, training, and more.
A Senior Ingram Micro Executive’s Thoughts on the Channel’s Future
As Senior Vice President of U.S. Go-to-Market for Ingram Micro, Kirk Robinson is responsible for sales, vendor management and marketing. It’s a big role that allows for deep insights into today’s state of the indirect channel.
CompTIA: Study Shows Reality is Pulling the Channel’s Head out of the Cloud
Every once in a while, a reality check hits you. Is my kid really Harvard material? Will I ever fit into my 10-year-old clothes again? Am I honestly cut out to run this bed and breakfast? It’s what we do as human beings — second-guessing, tinkering, course-correcting.
Indirectly Speaking: Solution Providers Should Be the General Contractors of IT
The typical layperson is ill-equipped to vet and secure the right electrician, dry wall guy, plumber and so forth to build a new home. Enter the general contractor. They are there to cut through the chaos.
Indirectly Speaking: You Think You’ve Got a Lot on Your Mind?
CompTIA’s senior director of industry research reflects on a recent industry discussion devoted to the future of the channel.
Do Your Customers Understand What ‘Managed Services’ Are?
CompTIA’s director of industry research takes issue with the name “managed services.” Do your customers really understand what that means? And what do your customers really want when they hire you? We’ve got the questions and the answers here.
Glass half full or glass half empty? Which are you?
CompTIA’s director of industry research provides insights on the trade association’s 5th Annual State of the Channel study published in October.
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