Brad Stoller profile page

Brad Stoller

Brad Stoller is working to change how MSPs look at their sales processes. He authors articles, provides video instruction for MSP sales tips, and holds sales-related webinars to help MSP owners, managers and sales personnel. As the national director of business development at The PT Services Group, Brad has interviewed hundreds of MSP owners to develop a new way of focusing on quality, first-time appointments and sustainable growth. Follow @BradStoller on Twitter or on LinkedIn.

MSPs, You Can Overcome the Challenge of Cold Appointments

Keep cold appointment communication skills strong with practice.

How to Change the Tone of the Sales Conversation

Discuss a company’s future goals as part of building a sales relationship.

Hiring for the Generation Gap: Finding the Right Strategy

Advertise jobs carefully, pay attention to onboarding and support new hires.

An Unusual Incentive to Increase Sales

Make sure sales staff have skin in the game to increase engagement and ROI.

The Secret to Getting the Most Out of MSP Conferences

Focus at conferences and build your business one idea at a time.

The Power of ‘Know Your Personnel’ for MSPs

‘KYP’ can transfer from the football field to management with good results.

3 Reasons MSPs Miss Out on Marketing Wins

Trust is key for clients to stay for long-term rewards and look past short-term payoffs.

Rethink How You Hire, Focusing on Growth

It’s tempting to be the brightest person on staff, but you’ll benefit from hiring smarter people.

The 4 Voices in a Sales Conversation

The most successful sales meetings are conversations where the salesperson listens to understand and quiets their competing inner voices.

4 Steps for Unseating a Competing MSP

It’s never easy to win a customer away from a competitor, but there are a few ways to make the sales process of unseating an incumbent more effective.

Want World-Class Growth? Here’s a World-Class Preparation Checklist

Potential customers care about one thing: Will your solutions make them more money? You’d better have that answer down pat before walking in.

4 Ways to Build Customer Loyalty with Your Sales Process

If you approach sales as the beginning of your client-experience opportunity, that should reframe and challenge how you and your team are approaching sales today.

Failure Is Your Friend, and 3 More Lessons MSPs Must Take from Startup Culture

When you forget the ethos that got you where you are, the only way to go is down.

4 Lessons Mature MSPs Must Take from Scrappy Startups

If you spend more time showing bunt than swinging for a home run, you might have lost your startup swagger.

Why MSPs Must Turn Down the Data Volume

As technology pros, it’s tempting to collect every scrap of information related to your business. Here’s why that can be a bad idea.

8 Laws of Hiring an Appointment Setting Firm

You are right to be skeptical of appointment setting, but you should not allow that skepticism to stunt your business growth. Instead, use it to thoroughly vet your appointment setting firm so that you can add a powerful competitive advantage to your growth strategy.

Author

Brad Stoller

Recent articles by Brad Stoller

MSPs, You Can Overcome the Challenge of Cold Appointments

How to Change the Tone of the Sales Conversation

Hiring for the Generation Gap: Finding the Right Strategy

An Unusual Incentive to Increase Sales

The Secret to Getting the Most Out of MSP Conferences

The Power of ‘Know Your Personnel’ for MSPs

3 Reasons MSPs Miss Out on Marketing Wins

Rethink How You Hire, Focusing on Growth

The 4 Voices in a Sales Conversation

4 Steps for Unseating a Competing MSP

Want World-Class Growth? Here’s a World-Class Preparation Checklist

4 Ways to Build Customer Loyalty with Your Sales Process

Failure Is Your Friend, and 3 More Lessons MSPs Must Take from Startup Culture

4 Lessons Mature MSPs Must Take from Scrappy Startups

Why MSPs Must Turn Down the Data Volume

8 Laws of Hiring an Appointment Setting Firm

Galleries

10 Most Notable IT Mergers and Acquisitions of 2019

From the Industry

Moving to Subscription-Based Products/Services: Is it Time?

SMBs Are Taking Cybersecurity More Seriously

A Showcase of Innovation and Inspiration at Ingram Micro ONE 2019

Webinars

So You Wanna Be a 501er?

Lights, Camera, Action: The 5 Second Outcome-Based Sales Pitch

White Papers

Why an Agile Workforce is Critical in 2020

Setting Hourly Rates for Field Service Technicians

Addressing the Cyber Skills Gap

Events

Channel Partners Conference & Expo

Videos

FASTCHAT: Why an MSP Needs to Extend Detection and Response Beyond Endpoint Security

Ingram Micro: It’s Up to Our MSP Partners to Keep Clients ‘Out of the Headlines’

Liongard: Here’s How We ‘Roar’ for the MSP Community

Twitter