Keep cold appointment communication skills strong with practice.
Company: PT Services Group
Job Title: National Director of Business Development
Brad Stoller is working to change how MSPs look at their sales processes. He authors articles, provides video instruction for MSP sales tips, and holds sales-related webinars to help MSP owners, managers and sales personnel. As the national director of business development at The PT Services Group, Brad has interviewed hundreds of MSP owners to develop a new way of focusing on quality, first-time appointments and sustainable growth. Follow @BradStoller on Twitter or on LinkedIn.
Recent articles by Brad Stoller
- October 28, 2019
Discuss a company’s future goals as part of building a sales relationship.
- September 30, 2019
Advertise jobs carefully, pay attention to onboarding and support new hires.
- August 16, 2019
Make sure sales staff have skin in the game to increase engagement and ROI.
- June 20, 2019
Focus at conferences and build your business one idea at a time.
- May 13, 2019
‘KYP’ can transfer from the football field to management with good results.
- February 5, 2019
Trust is key for clients to stay for long-term rewards and look past short-term payoffs.
- January 18, 2019
It’s tempting to be the brightest person on staff, but you’ll benefit from hiring smarter people.
- November 13, 2018
The most successful sales meetings are conversations where the salesperson listens to understand and quiets their competing inner voices.
- September 18, 2018
It’s never easy to win a customer away from a competitor, but there are a few ways to make the sales process of unseating an incumbent more effective.
- August 22, 2018
Potential customers care about one thing: Will your solutions make them more money? You’d better have that answer down pat before walking in.
- June 29, 2018
If you approach sales as the beginning of your client-experience opportunity, that should reframe and challenge how you and your team are approaching sales today.
- May 2, 2018
When you forget the ethos that got you where you are, the only way to go is down.
- April 2, 2018
If you spend more time showing bunt than swinging for a home run, you might have lost your startup swagger.
- March 27, 2018
As technology pros, it’s tempting to collect every scrap of information related to your business. Here’s why that can be a bad idea.
- October 27, 2017
You are right to be skeptical of appointment setting, but you should not allow that skepticism to stunt your business growth. Instead, use it to thoroughly vet your appointment setting firm so that you can add a powerful competitive advantage to your growth strategy.