Brad Stoller profile page

Brad Stoller

Brad Stoller is working to change how MSPs look at their sales processes. He authors articles, provides video instruction for MSP sales tips, and holds sales-related webinars to help MSP owners, managers and sales personnel. As the national director of business development at The PT Services Group, Brad has interviewed hundreds of MSP owners to develop a new way of focusing on quality, first-time appointments and sustainable growth. Follow @BradStoller on Twitter or on LinkedIn.

The Secret to Getting the Most Out of MSP Conferences

Focus at conferences and build your business one idea at a time.

The Power of ‘Know Your Personnel’ for MSPs

‘KYP’ can transfer from the football field to management with good results.

3 Reasons MSPs Miss Out on Marketing Wins

Trust is key for clients to stay for long-term rewards and look past short-term payoffs.

Rethink How You Hire, Focusing on Growth

It’s tempting to be the brightest person on staff, but you’ll benefit from hiring smarter people.

The 4 Voices in a Sales Conversation

The most successful sales meetings are conversations where the salesperson listens to understand and quiets their competing inner voices.

4 Steps for Unseating a Competing MSP

It’s never easy to win a customer away from a competitor, but there are a few ways to make the sales process of unseating an incumbent more effective.

Want World-Class Growth? Here’s a World-Class Preparation Checklist

Potential customers care about one thing: Will your solutions make them more money? You’d better have that answer down pat before walking in.

4 Ways to Build Customer Loyalty with Your Sales Process

If you approach sales as the beginning of your client-experience opportunity, that should reframe and challenge how you and your team are approaching sales today.

Failure Is Your Friend, and 3 More Lessons MSPs Must Take from Startup Culture

When you forget the ethos that got you where you are, the only way to go is down.

4 Lessons Mature MSPs Must Take from Scrappy Startups

If you spend more time showing bunt than swinging for a home run, you might have lost your startup swagger.

Why MSPs Must Turn Down the Data Volume

As technology pros, it’s tempting to collect every scrap of information related to your business. Here’s why that can be a bad idea.

8 Laws of Hiring an Appointment Setting Firm

You are right to be skeptical of appointment setting, but you should not allow that skepticism to stunt your business growth. Instead, use it to thoroughly vet your appointment setting firm so that you can add a powerful competitive advantage to your growth strategy.

Author

Brad Stoller

Recent articles by Brad Stoller

The Secret to Getting the Most Out of MSP Conferences

The Power of ‘Know Your Personnel’ for MSPs

3 Reasons MSPs Miss Out on Marketing Wins

Rethink How You Hire, Focusing on Growth

The 4 Voices in a Sales Conversation

4 Steps for Unseating a Competing MSP

Want World-Class Growth? Here’s a World-Class Preparation Checklist

4 Ways to Build Customer Loyalty with Your Sales Process

Failure Is Your Friend, and 3 More Lessons MSPs Must Take from Startup Culture

4 Lessons Mature MSPs Must Take from Scrappy Startups

Why MSPs Must Turn Down the Data Volume

8 Laws of Hiring an Appointment Setting Firm

Galleries

Image Gallery: VMware VMworld 2019 Featuring AWS, HPE

From the Industry

5 Ways to Minimize Supply-Chain Attacks

Uncovering the Latest IT Trends and Threats, and the ROI that RMM Solutions Deliver

Don’t Underestimate the Importance of Your Social Presence

Webinars

And the Winners of the 2019 MSP 501 Are…

How to Prepare Your Customers for SQL Server 2008 and 2008 R2 End of Support

White Papers

Evolving Your Services in the Age of Digital Transformation

Security 102: Selling Security Solutions

Security 101 for Sales: Making Sense of Security to Deliver Solutions

Events

Channel Evolution Europe

Channel Partners Conference & Expo

Videos

Security 102: Selling Security Solutions

Security 101 for Sales: Making Sense of Security to Deliver Solutions

ATEC Customer Story

Twitter