UC Roundup: Windstream, Wildix 2021 UCC Trends Amid COVID-19

Lifesize’s Andy Bird

…a key channel partner for both Lifesize and Observe.AI, so they will have increased opportunities to bring both integrated technologies into a sale.”

These features and integrations make CxEngage an even more versatile, globally scalable and interconnected platform, Bird said.

“By further capitalizing on CxEngage’s core strengths – like omnichannel support and routing – while opening up to more best-of-breed integrations for everything from AI to workforce optimization, Lifesize partners will have a more competitive CCaaS offering with which to serve customers,” he said.

Ooma Direct Routing for Microsoft Teams

Ooma is now offering Direct Routing for Microsoft Teams through a global data network.

It connects Teams users to external phone lines and transforms Teams into a business phone system. Every device enabled with the Teams app becomes a fully functional business phone. Non-technical system administrators can make changes once the system is up and running.

Teams does not include an out-of-the-box connection to the public switched telephone network (PSTN).

Dave Beagle is senior director of channels at Ooma.

“Microsoft Teams is rapidly gaining popularity, reaching 115 million active daily users last month, creating a huge new market opportunity for Ooma’s channel partners to support organizations building their telecommunications infrastructure around Teams,” he said. “One missing piece of the puzzle for Teams deployment is an easy and affordable way to connect users to the PSTN. Ooma’s Direct Routing for Microsoft Teams allows our channel partners to provide that connection through an aggressively and flexibly priced service that is easy to implement, customize and manage.”

Ooma serves a network of 2 million users through seven global data centers. The company is using the data centers to provide PSTN connectivity for Teams.

New Zoom Phone Opportunity for Partners

The Zoom Certified Integrator Program has been extended to include Zoom Phone. The program now allows partners to become certified in delivering Zoom Phone.

Zoom’s Laura Padilla

Laura Padilla is Zoom’s head of global business development and channel.

“Zoom Phone certified integrators can build services around Zoom Phone, providing value-added services to customers such as design, deployment and management of Zoom’s video-first UC platform,” she said. “The program offers additional benefits, such as engagement with the Zoom professional services organization team, collaboration with the Zoom Phone design team, and branding opportunities including a Zoom Phone certified integrator logo, as well as a listing on the Zoom partner locator.”

Over the past year, Zoom has enhanced its partner program. It also significantly grew its partner business with over 200% growth in partner deal registrations.