https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Application Delivery Network

Snapt Spreads Application Delivery Wings with New Partner Program

  • Written by Lynn Haber
  • August 6, 2018
Snapt is formalizing its partner program having previously sold direct, primarily online.

Snapt, a provider of solutions for application delivery, wants to be a disruptor in the application delivery controller (ADC) market and it’s building a partner channel to do that.

Founded in 2012, Snapt’s go-to-market strategy to date has been direct, primarily selling its products to small, medium and enterprise customers online. The company provides load balancing, web acceleration, caching and security, or application firewalling, for critical services.

“We’re young, we’re new to the space and we’re trying to disrupt it,” Dave Blakey, CEO and cofounder of Snapt, told us. “People come to us via word of mouth, modern channels such as MSPs and others, asking to resell the product or use the product in their deployments and services. So we’re building a proper partner program around that growing interest.”

The upstart reports having 10,000 customers across more than 50 countries. Snapt ADC powers fast, secure delivery of business-critical applications anytime, anywhere, on any device, platform or cloud-based infrastructure, the vendor said.

“Our premise is that everybody needs load balancing and application delivery. The question is, what does DevOps need? Well, the answer is, they need Snapt. And that’s our focus — we’re looking at what’s next,” Blakey said.

Dave Blakey

That means a change in the IT person addressing load balancing, which was the purview of network engineers.

“Now the client type is someone responsible for the delivery of applications, such as system and cloud architects, application owners — so the needs have changed largely because the people have changed,” he said.

A 2017 Application Delivery Controller Study by ZK Research finds the majority of ADCs are used on premises, but other form factors are emerging. Other results from the study: Incumbents still dominate in the cloud but challengers are coming on strong; respondents are experimenting with cloud, software and virtual form factors; and satisfaction with current vendors is tepid.

The Snapt Partner Program focus is on VARs and MSPs in North America. It’s based on a three-tier model – silver, gold and platinum – and offers co-marketing opportunities, deal registration, lead generation, sales, marketing and operational support, training, certification and 100-percent annual renewal. There’s also a Snapt partner portal.

The program provides lucrative growth opportunities for partners seeking to innovate, by offering comprehensive solutions for today’s application delivery challenges in a design that’s ready to carry products such as Citrix and F5. Snapt’s goal is to help its partners accelerate growth and revenue opportunities with a disruptive and easy-to-implement recurring service and revenue model. Snapt is a SaaS play with a yearly or monthly subscription.

Blakey notes that the company often competes against vendors such as Citrix, F5, Kemp Technologies and A10 Networks. So what’s the draw for partners?

“In some cases, we’re complementary – so clients may have an F5 solution in the front and Snapt is able to go closer to the network edge due to its lightweight software model. But then in other situations, we are competing directly against them,” Blake said. “It depends on the network deployment.”

Snapt partners can expect to talk more to the cloud architect who is steering the networks of tomorrow, or the existing modern ones.

“We’re born in the cloud and our products are designed to run in virtualized platforms,” he said.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Business Models Channel Research Cloud New/Changing Channel Programs Sales & Marketing Strategy Technologies

Most Recent


  • cybersecurity trends research for MSPs
    Increased Cybersecurity Vulnerability = Increased MSP Opportunities
    Gartner's 2022 cybersecurity trends research has excellent lessons and takeaways for MSPs.
  • Must See
    IBM, F5, Appgate, Axonius, CyberGRX Among 'Must-See' Vendors at RSA
    EMA said these vendors provide products and solutions that are some of the best in the industry.
  • Business building block growth
    So You Want to Build a Microsoft Practice? Here's What It Will Take
    “It's a labor of love, and it didn't happen overnight," Jim Campbell of Opkalla said.
  • secure
    Work Goes Remote - (and Other Top ITOps Trends)
    Remote work is perhaps the most obvious trend for 2022. But other key trends affecting your clients include gaining buy-in from their existing IT staff, improving security for better compliance, using MSPs to supplement staffing needs, deploying in the cloud, and paying attention to human factors. Download this whitepaper to  look at each of these […]

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • lone Arctic wolf
    Arctic Wolf Enhances Partner Program with 2 New Tiers
  • cybersecurity lock
    Telos Partners Get New CyberProtect Partner Program
  • Partner programs
    Commvault Adds New MSP Partner Program with Specific Pricing
  • Benefit, Plus Sign
    TBI, Avant Add New Cloud, Security Suppliers to Lineups

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

IBM, F5, Appgate, Axonius, CyberGRX Among ‘Must-See’ Vendors at RSA

May 25, 2022

So You Want to Build a Microsoft Practice? Here’s What It Will Take

May 25, 2022

Cisco Hybrid Cloud Trends Report Indicates Important Uptake

May 25, 2022

Industry Perspectives

View all

Increased Cybersecurity Vulnerability = Increased MSP Opportunities

May 25, 2022

Leverage Your MSP’s People Power

May 24, 2022

How SD-WAN Helps Secure the Expanding Network Perimeter

May 19, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

Are your #MSP clients struggling to handle their cybersecurity vulnerability? #cybersecurity #cyberthreats… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

Introducing the 2022 Channel Futures MSP 501: The best of the best. Register for the reveal webinar here.… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

.@Tanium launches new Technology Partner Program. #endpointdata dlvr.it/SR3pvw https://t.co/5DL6gvTAhX

May 25, 2022
ChannelFutures

EMA's picks for must-see vendors at next month's @RSAConference: @AppGateSecurity, @AxoniusInc, @coalfire,… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

Jim Campbell of @opkalla shared how the consultancy built a Microsoft gold partner CSP business in 18 months.… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

.@Nable's new N-hanced Services empower partners to leverage N-able’s full breadth of experience and expertise, the… twitter.com/i/web/status/1…

May 25, 2022
ChannelFutures

Work Goes Remote – (and Other Top ITOps Trends) dlvr.it/SR3d06

May 25, 2022
ChannelFutures

.@ConnectWise adds two executives to its leadership team: Todd Hale as CIO and Ciaran Chu as GM of ConnectWise Cont… twitter.com/i/web/status/1…

May 25, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X