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 Channel Futures

New/Changing Channel Programs


Shutterstock

Gift, Present, Reward

AppGate Partners Gain New Accretive Rewards Program

  • Written by Edward Gately
  • March 2, 2021
Participants in this new program will be eligible for a range of rewards.

AppGate partners now have access to the company’s new Sentinel channel program with three certification tiers.

The Sentinel program is a rewards-based educational program for individual solution architects and sales engineers. They can improve their technical skill sets and collaborate with a community of likeminded practitioners.

Participants in this new program will be eligible for a range of rewards. Those include gifts, certifications and professional recognition as they design and deploy zero-trust and software-defined perimeter (SDP)-based solutions.

Tina Gravel is AppGate‘s senior vice president of channels and alliances.

AppGate's Tina Gravel

AppGate’s Tina Gravel

“The program is an accretive rewards program that is takes the original channel program to the next level,” she said. “It was created to inspire others to learn about leading security concepts like zero trust and secure access service edge (SASE). It’s not surface training. And they can go as deep into the curriculum as they want to become a leader in their field and our industry.”

Certifications for AppGate Partners

Sentinel includes three certifications. They meet the requirements of technology practitioners and solution evangelists selling, building and deploying zero-trust access solutions.

Here’s our most recent list of important channel-program changes you should know.

“We reviewed the idea and concepts for months with analysts, partners and end-user customers,” Gravel said. “We kept getting a resounding ‘yes,’ and ‘when can we get access to this’ when we talked about it. So we knew we were onto something positive and substantive.”

As a Sentinel member attains a new certification level, they can receive and share recognition on the community leaderboard. AppGate partners whose employees achieve commander or guardian status will accrue additional benefits. Those include co-marketing and promotional support, invitations to the CEO council at the AppGate Partner Summit, access to future beta programs and many other benefits.

“We believe this program will give partners a competitive advantage,” Gravel said. “The idea is to arm our partners, just as we arm our direct sales force, with information to understand the essentials about zero trust and SASE. That knowledge should enable our partners to become an essential trusted adviser to their clients who are overwhelmed with noise in the crowded and competitive cybersecurity space.”

Security and Analytics

AppGate brings together a set of cloud-and hybrid-ready security and analytics products and services. These products secure more than 650 organizations across dozens of countries globally.

“We tried to make this program simple to take advantage of and easy to understand,” Gravel said. “COVID-19 has presented many challenges. And from a professional perspective, one of those things is networking and continued learning.”

Jo Peterson is Clarify360‘s vice president of cloud and security services.

“We are excited to be part of AppGate’s groundbreaking Sentinel program and know that it will provide us with the necessary tools and methodology we need to deliver secure access across any footprint,” she said.

Tags: MSPs VARs/SIs Analytics Cloud Networking New/Changing Channel Programs Sales & Marketing Security Strategy

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