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 Channel Futures

New/Changing Channel Programs


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A digital cloud

Infoblox Cloud Specialization to Help Partners with SaaS Sales

  • Written by Edward Gately
  • February 24, 2021
The program marks a big step in the execution of Infoblox's SaaS go-to-market (GTM) strategy.

The new Infoblox Cloud Specialization program aims to expand the skills of the company’s top-performing cloud-first channel partners.

The Infoblox cloud specialization marks a big step in the execution of the company’s SaaS go-to-market (GTM) strategy. It applies advances in microservices, containerization and virtualization. Furthermore, it brings foundational DDI and security capabilities to the cloud in new and different ways.

The specialization is part of the BuildingBlox partner program.

Sandy Janes is Infoblox‘s senior director of global partner programs and operations.

Infoblox's Sandy Janes

Infoblox’s Sandy Janes

“As partners are our primary GTM vehicle, we routinely engage them to evolve our channel program,” she said. “For the cloud specialization program, we collected feedback both organically and through our partner advisory board. Partners are looking for vendors to lean in with more SaaS investment to serve customers who continue to demand flexible, subscription-based consumption models.”

Cloud Champions

As part of the new SaaS designation, up to 30 designated channel partners worldwide will gain access to Infoblox’s Cloud Champions. They’re a team of cloud experts in field sales, business development, customer training and other disciplines. They will help these partners expand their cloud businesses through more effectively marketing, selling and supporting SaaS-based solutions.

Additional partner benefits include sales incentives, training and education offerings, as well as executive insights and peer-to-peer learnings.

“Since the shutdown began a year ago, businesses of all sizes are increasingly consuming cloud-managed DDI and security to transform how they work and, in many cases, where they work from,” Janes said. “Our channel partners have never been more valuable to the market or more vulnerable, which is why we continue to innovate — not only by delivering security and networking technologies as services, but also SaaS sales enablement and success.”

The program is a “milestone” in Infoblox becoming one of the IT channel’s top SaaS innovators and enablers, she said.

Presidio is participating in the cloud specialization program.

“Organizations continue to demand flexible, subscription-based consumption models,” said Jon Jensen, Presidio’s vice president of sales for cybersecurity. “The team at Infoblox continues to impress by investing in areas like SaaS programs that impact our success and better enable us with the technology, training and talent to transform our customers’ infrastructure to a more secure and scalable work-from-anywhere cloud environment.”

Tags: MSPs VARs/SIs Business Models Cloud New/Changing Channel Programs Sales & Marketing Security Strategy Virtualization

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One comment

  1. Avatar brianmarc99@gmail.com February 28, 2021 @ 9:42 pm
    Reply

    Excellent Blog. Very helpful information.

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