Radware Channel Partners Get First Formal Channel Program

Radware channel partners now have access to the company’s first formal global partner program.

The program aims to provide advanced cybersecurity products and services to a broad customer base. Radware wants to work with cloud technology channel partners and others who build solutions that require security and application delivery. These are DDoS mitigation, WAF, bot management, load balancing, SSL inspection and managed service delivery.

Sanjay Mehta is Radware‘s director of strategic partners and channel marketing.

Radware’s Sanjay Mehta

“Channel is a key driver of Radware’s growth,” he said. “As our business has matured, we have reached an inflection point where we need strong channel relationships to grow market share and to respond to customer demand. To do this, we must be strategically aligned with our channel partners. We want to grow with them and support our mutual success.”

Uniting All Partners

While Radware has worked with partners for years, it now unites all channel partners into one global program, Mehta said.

“In the past, each region had its own program with its own structure,” he said. “However, many of our best partners have expanded to become multinational, so we needed to evolve. In addition, in the past we tried to be all things to every partner. This new program focuses specifically on growth, partner profitability and efficacy.”

Key benefits include:

• Free online partner training for both sales and technical staff.
• Reduced-cost, in-class training, periodic partner update webinars, and access to Radware’s knowledge base. That allows partners to stay updated, and fully trained and certified on products and services.
• Marketing support through co-branded content, events and other marketing activations.

Partners will work with a cybersecurity innovator, Mehta said.

“GDT is excited to partner with Radware in order to round out our security offerings,” said Stephen Inocencio, GDT‘s vice president of risk management advisory services. “Our partnering with a market leader that is both innovative and complementary to our client’s technical and regulatory compliance needs.”