Channel 101: Why Is It So Important?

If you're new to the channel, you're probably scratching your head thinking, "What is this 'channel' that I got myself into?'"

If you're new to the channel, you're probably scratching your head thinking, "What is this 'channel' that I got myself into?'"

What better place to learn about it than the Channel Partners Conference Expo in Las Vegas?

Maggie Miller, content marketing director for Channel Futures, strolled the aisles of the expo hall, and caught up with everyone from channel executives to analysts to get their take on the importance of the indirect sales channel.

Call it "Channel 101."

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