Zoom Enhances Platform with Zoom Apps, Zoom Events

Zoom on Wednesday launched its latest innovations — Zoom Apps and Zoom Events.

Zoom Apps embeds third-party apps within the Zoom Meetings and desktop client experience. It enhances collaboration, productivity and entertainment for the hybrid workforce. Zoom Events is an all-in-one platform for creating interactive and immersive virtual events to reach and engage audiences.

Earlier this week, Zoom announced its nearly $15 billion acquisition of Five9. Through the Five9 acquisition, Zoom can extend its global communications network with a cloud-based contact center as a service.

Eric Yuan is Zoom’s founder and CEO.

Zoom’s Eric Yuan

“I’m thrilled to see our platform vision expand through Zoom Apps and Zoom Events, as the world embraces hybrid work, empowering the workforce today and into the future,” he said. “These innovations will enhance the ways in which we connect and collaborate with our colleagues, clients, friends, family members and others, improving productivity and collaboration while maintaining elements of fun and well-being.”

New Ways to Engage

Zoom Apps expands the offerings of the Zoom App Marketplace. It already hosts over 1,500 third-party integrations. There are more than 50 Zoom Apps available now. They range from enterprise to consumer use cases. Those include whiteboarding, project management, note-taking and video games, with more in development and available soon.

Zoom Events enables large and small businesses to manage and host back-to-back event sessions, from sales summits, customer events, trade shows and internal events. It offers features such as event hubs, dedicated corporate virtual event spaces, customizable registration and networking through a chat-enabled virtual event lobby.

Zoom Events also allows event-specific reporting around registration, attendance and ticket sales. Zoom will be hosting its annual user conference, Zoomtopia, and Zoom Academy, on Zoom Events this year.