MSPs Leverage BNI for Sales Leads

During a dinner discussion at MSP Revolution, a managed services summit in Chicago, several attendees mentioned that they participate in BNI (Business Network International) to help generate new sales leads. Here's how BNI works.

BNI has chapters across the globe. According to the organization's New York chapter Web site:

Only one person from each professional Classification is permitted to join a chapter of BNI. Membership Committees of each chapter have final authority relating to classification conflicts.
In other words, the chapters are a way for entrepreneurs, business owners and other pros to generate sales leads for one another. During weekly meetings:
Members are required to bringing bona-fide referrals and/or visitors to their chapter of BNI. Chapters may establish a minimum number of referrals and/or visitors that is acceptable to maintain membership.
Assuming you get your foot in the door with BNI and become a member in good standing, the organization is a true lead generation system, according to several attendees at MSP Revolution.

I'm intrigued. And seeking to learn more about BNI.
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