Mobile-Geddon: What Google's Mobile Search Algorithm Update Means for Your MSP Website

Mobile-Geddon: What Google's Mobile Search Algorithm Update Means for Your MSP Website

If you haven’t optimized your website for mobile devices, the consequences are clear and simple: your website will be demoted in Google's search rankings. Here's what you need to know.

On Tuesday, April 21, Google is updating its mobile search algorithm. The update will change the order websites are ranked when users search using their mobile device. After the major update, mobile-friendly websites will be favored, and naturally, ranked higher than others. This means your MSP website needs to have:

  • Large text
  • Easy-to-click links
  • Mobile-friendly plug-ins
  • The ability to resize and fit on small screens

Google made an announcement in February telling webmasters to prepare and design for mobile devices. The company stated that “[users] will find it easier to get relevant, high quality search results that are optimized for their devices.” But what does the update mean for MSPs like yours? What happens if your website isn’t mobile-friendly?

If you haven’t optimized your website for mobile devices, the consequences are clear and simple: your website will be demoted – going down in search rankings because your website simply doesn’t give searchers what they’re looking for in the age of mobile devices.

Did You Know a Staggering 84 percent of MSPs Don’t Have a Mobile-Friendly Website?

That’s right… 84 percent of MSPs don’t have a mobile friendly website, yet mobile users account for 65 percent of web traffic. That means you’re likely leaving a huge amount of visitors unsatisfied! Not sure if your website is mobile-friendly? Google’s created a tool to help you find out.

Ready to move towards a more mobile-friendly website? Ulistic understands the importance of having a website that’s optimized for mobile devices. We know mobile–friendly websites have much better conversion rates – and they often lead to: 

  • Faster load times
  • Simplified navigation
  • Improved user experience

Our websites meet the strict criteria – and over 90% of our websites have passed Google’s test! We help MSPs achieve stratospheric success; and we know your website is a huge part of that, so don’t hesitate to reach out to us with any questions or concerns.

Need more information about the mobile search algorithm update? Interested in updating your website to be more mobile friendly? Ulistic has a proven track record of success with MSP websites, visit http://www.ulistic.com to learn more.

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