Zoho made several announcements this week designed to help salespeople keep track of clients and prospects, and improve their ability to close deals. As part of those announcements, Calif.-based company launched Zoho CRM for salespeople to engage customers across channels, and ZohoSalesInbox, an email client designed specifically for salespeople.
Zoho CRM includes SalesSignals – a feature that keeps salespeople informed in real-time about customer actions on various touchpoints. Zoho CRM also includes a new mobile app for field sales, the company said, and a new app Zhoho Motivator, offers the ability to have metric-driven sales contests.
The latest version offers a cleaner interface, with new views including Timeline View, for salespeople to see customers’ historical data and interactions with their time in one area, and advanced filters, which allows businesses to look at their CRM data based on different activities.
"Today, every progressive sales team needs a CRM that connects with customers and prospects regardless of their preferred communication channel,” Raju Vegesna, chief evangelist of Zoho said in a statement. “At the same time, the CRM must remain flexible enough to advance the sales process through any channel. Our aim with this release of Zoho CRM is to provide the multichannel support that connects salespeople, prospects and customers and provide the usability enhancements that close more deals.”
Zoho SalesInbox uses customer data in Zoho CRM to prioritize customer conversations. It works with standard email hosting services including Gmail, Exchange and Zoho Mail.
Zoho SalesInbox also allows salespeople to view the timeline of previous conversations with a particular contact, support tickets raised, and more, all within the email client. Zoho SalesInbox is available by request to all Enterprise customers of Zoho CRM.
Zoho Developer/Zoho Marketplace
Zoho Developers offers ISVs and application developers the tools and resources to create extensions and build custom applications, the company said, in conjunction with Zoho Marketplace, an online store where users can buy extensions and apps.
Some of Zoho’s partners for the launch of Zoho Marketplace include DocuSign, Eventbrite and ZenDesk.