No matter what kind of flak Adobe (ADBE) is getting from its customers for the decision to move all of its Creative Suite products away from the store shelf and strictly into the cloud, it does seem like Adobe's channel partners are finding ways to capitalize on the decision. Following the announcement earlier this month that Adobe was going to change its sales model slightly with the introduction of Adobe Creative Cloud for teams, we now have an Adobe partner using that change as a springboard to boosting its Adobe practice.
Los Angeles-based En Pointe Technologies is a large Microsoft (MSFT) partner that has found success in selling Office 365 to its customer base. Now, the solutions provider is hoping to replicate the success it has experience with Office 365 with Adobe Creative Cloud. And comparatively speaking, Microsoft Office 365 and Adobe Creative Cloud do have very similar business models, so it makes sense. It just so happens, though, that Adobe's products are a little more niche than the office productivity software suite from Microsoft.
However, En Pointe has been an Adobe authorized licensing partner for more than 13 years and is currently an Adobe Platinum level reseller. With the introduction of Creative Cloud for teams, En Pointe is expanding that Adobe practice.
"Our Microsoft Office 365 team leads the market with a superior value-add. We've taken that business model and applied to it our new Adobe Creative Cloud for teams," said Michael Rapp, president of En Pointe Technologies. "This pre- and post-sales support model greatly enhances the customer experience."
According to En Pointe, it has already completed dozens of Creative Cloud for teams deployments in the private, public and education sectors.
As Adobe continues to push ahead with its Creative Cloud strategy, it should be interesting to see how the channel plays a role. We'll give Adobe's channel head the last word on the subject.
"Adobe Creative Cloud's greatest strength is that it allows users to explore new applications and services, and the team offering provides an easy and affordable way for IT departments to deliver the latest Adobe innovations to their creative groups," said Stephen Snyder, vice president of Adobe Worldwide Channel Sales.