LogMeIn (LOGM) has appointed W. Sean Ford as the company’s new senior vice president and chief marketing officer (CMO).
Prior to LogMeIn, Ford most recently lead worldwide marketing at Avid Technology, where he was responsible for Avid’s corporate marketing communications, product and segment marketing, field marketing, brand development, media, analyst relations, public relations, customer associations, and thought leadership efforts.
Ford held several other executive marketing and leadership roles, including co-founder and vice president of product management at Upromise, and vice president of Global Business Unit Marketing at Oracle (ORCL).
LogMeIn CEO Michael Simon said in a prepared statement that Ford has "sucessfully led" marketing efforts in the past.
"He provides a natural complement to the strengths of our existing leadership team and brings proven experience that we believe will be key to accelerating our next phase of growth," he said.
"LogMeIn has been one of the great recent technology success stories, from its industry leading products that are used by millions of professionals worldwide, to its place today as the largest high-tech company in Boston’s Innovation District," Ford said in a statement.
LogMeIn did not respond in time for additional comment.
The company said last week that it will end its LogMeIn Free remote control service, moving toward a paid subscription service for customers. There are still free LogMeIn alternatives available to managed services providers (MSPs).
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