Study: Mobile-First Companies Drive Employee Creativity, Loyalty Thinkstock

Study: Mobile-First Companies Drive Employee Creativity, Loyalty

A new study from EIU found that encouraging mobile-first strategies in the enterprise helps improve employee creativity and loyalty.

Employees who are encouraged to use their mobile devices in the workplace said they feel more productive, creative and satisfied with their employer, according to a new study of more than 1,800 workers globally.

The study, which was conducted by The Economist Intelligence Unit (EIU) and Aruba, asked workers to gage a number of factors based on their employer’s level of encouragement surrounding mobile device use inside and outside of the office. Respondents who worked for so-called “mobile pioneers” reported a 16 percent increase in productivity, along with an 18 percent increase in creativity, 23 percent increase in satisfaction and 21 percent increase in loyalty.

While many industry analysts have posited that fostering a mobile-friendly work environment can lead to increased productivity, similar studies regarding creativity and employee loyalty are typically more difficult to quantify. However, EIU’s research proves that placing more emphasis on mobile work habits is not only good for raw productivity, but also good for the company’s image among employees – a figure that should not be ignored.

“Today, most companies and employees understand that a mobile-first approach can be good for business, but if you can tell a CEO of a Fortune 500 company that their organization can achieve a 16% increase in employee output, or tell HR directors that they can increase loyalty by over one-in-five, we believe they would make mobility an even greater investment priority,” said Chris Kozup, vice president of Marketing at Aruba, in a statement. “While past studies have recognized the impact of increased mobility on employee engagement, establishing the business outcome has been a missing link. This report quantifies it.

So what exactly makes the idea of working on mobile devices so attractive to employees?

According to the study, providing users with the ability to quickly and easily collaborate via social media and other virtual solutions was critical in improving individual creativity. Additionally, providing on-the-fly access to data was also important in helping workers to accomplish their tasks. Finally, employees said that simply giving them the freedom to work from anywhere, at anytime provided a huge boost to both their creativity and loyalty.

Surprisingly, employees of all ages said they preferred the ability to use mobile devices at work, despite stereotypical notions that millennials as the only generation with the desire to work from any location. This group, which EIU and Aruba classify as GenMobile, is also less likely to work for companies without a mobile-first mentality.

So what does this mean for channel partners? The study provides additional ammunition in the fight to convince so-called “mobile laggards” to meet employee demands for more mobile tech in the workforce, lest they lose quality employees to other firms. This alone could help channel partners to gain the attention they need from customers who had previously been on the fence about switching over to a mobile-driven strategy. After all, driving higher employee productivity is great, but retaining talent and building a culture of trust among workers is arguably better for the long-term success of a business.

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