Cloud Outages  Stoking Demand for BDR and Business Continuity

Cloud Outages | Stoking Demand for BDR and Business Continuity

Unscheduled downtime offers opportunities for MSPs to tap the growing market for managed backup and disaster recovery (BDR), and business continuity expertise. 

Users of public cloud need to expect and prepare for the likelihood of disruption in access to computing resources, SaaS products, infrastructure, and storage.

That means a growing market for managed backup and disaster recovery (BDR), and for business continuity expertise.

“In a cloud-first world, organizations need a cyber-resilience strategy for when Azure, Office 365 or another critical cloud service goes offline,” David Hood, cyber resiliency expert for Mimecast, told “Organizations need a continuity plan to keep operating when their primary provider becomes unavailable.”

In a recent guest blog post on MSPmentor, MSPAlliance president Charles Weaver suggests MSPs carefully calculate every cost associated with delivering managed BDR, then aim for a margin of 50 percent or more.

Anything below 30 percent is too low, he said.

Since the goal of a BDR strategy is to keep organizations running, those customers offer an ideal opportunity to market business continuity services, according to another recent MSPmentor post.

“MSPs, therefore, should not only provide BDR technology, but also take on the role of business continuity consultant,” the blog from StorageCraft states. “In this way, you add value for the client by addressing a critical need while creating consulting revenue opportunities.”

It adds: “Helping clients stay in business through a catastrophe also helps protect your future income.”

As continuity consultants, MSPs advise customers on contingency plans for cases where the public-cloud computing and storage resources are mission-critical.

“Consider redundant systems, local storage and other technical or physical means to ensure business continuity, even when the cloud is out of service,” Francoise Gilbert, managing director of IT Law Group, wrote in a blog post for TechTarget

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