It looks as though EMC is beefing up its infrastructure-as-a-service (IaaS) offerings through acquisition. The company has acquired IaaS provider Cloudscaling—a move that will expand its IaaS portfolio, but also its presence in the OpenStack cloud market.

According to reports, EMC acquired Cloudscaling for less than $50 million. The exact purchase price is unlikely to surface, as the deal isn’t public.

With the acquisition complete, EMC is now left with the task of integrating its new technology and team into its existing businesses. And according to Dave Farmer, an EMC spokesperson, EMC will use Cloudscaling to “further extend our breadth of cloud platform support.”

Cloudscaling’s provides OpenStack-based IaaS offerings for both private and hybrid cloud environments, but its core offering is the Open Cloud System, which provides customers with an operating system that manages compute, storage and networking in the cloud. It’s a solution used by a variety of vendors and cloud services providers.

Under the EMC brand, Cloudscaling’s Open Cloud System is likely to become solely the domain of EMC and its partners.

The Cloudscaling acquisition follows the way the industry is moving. That is, the consolidation that tends to happen in the technology trade every so many years is happening in the cloud computing world. Larger vendors and cloud services providers are snapping up like-minded and complementary small cloud companies that either expand their existing offerings or enable them to jump into a new set of features quickly.