How to Market Managed Services to A Captive Audience

How to Market Managed Services to A Captive Audience

During a recent shuttle flight, I noticed a fantastic example of managed services marketing. A company called "Got Vmail" placed this in-flight advertisement on airplane snack trays:

Got Vmail

Essentially, Got Vmail is reaching a captive audience with a compelling message: For just $9.95, smart entrepreneurs can try a virtual phone system that makes a small business appear all grown up.

There's only one thing I don't like about the ads: Got Vmail's name can easily be misinterpreted as Go TV mail.

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