Top 5 Challenges of Forecasting with Partners, and What To Do About Them thinkstock.com

Top 5 Challenges of Forecasting with Partners, and What To Do About Them

Here are the top five challenges vendors often face when forecasting with their partners, and ways to address them.

One of the most important exercises a vendor can perform with its channel partners is a yearly sales forecast. Not only does it create a road map for the channel partner to follow throughout the year, it provides insight into how important the vendor is to the channel partner (and vice versa).

But forecasting doesn't always top the list of favorite things for channel partners, for many reasons. Here are five of the top reasons why partners may resist forecasting efforts:

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