Many years ago a friend explained the term “Barney Partner.” This is where a sales partner is secured and signed, and a fanfare of PR is used to announce the partnership between the companies, but then the partnership doesn’t produce any customers. It wasn’t intended to be a barney partnership. The agreement and announcement was made with great hope of what might be achieved in the market with the two companies, but “hope” is not a word you should
5 Ways to Get Partners to Sell Your Product, Part 1
Here are five tips on working with partners, whether you’re evaluating a non-functioning partnership or want to plan on the next on-boarding of new partners.