If you're not focused on small and medium-sized businesses (SMBs) for data backup and disaster recovery (BDR) leads, you might want to rethink your sales strategy -- and hire a new sales team.
Various studies and reports reveal that SMBs are willing to spend more and more money on IT, practically giving money away to managed services providers (MSPs) interested in making a buck or two -- or three.
But sometimes keeping track of studies in today's market can be overwhelming for MSPs, especially since we now live in a world of information abundance -- or information overload.
Bringing everything into perspective for your team can be challenging, and it might be the last thing on your mind. Sometimes, though, showing employees the numbers behind your madness can light a fire underneath them -- if I may carelessly use an idiomatic phrase.
Instead of throwing a bunch of long-winded studies at them, wasting your time in the process, try using an infographic that compiles everything you want to explain into one spot.
If you employees aren't convinced that MSPs should be focusing on SMBs for BDR leads, take a look at this infographic designed by Datto, a Norwalk, Connecticut-based hybrid cloud-based backup technology company.