MSPs Becoming Less Dependent on Vendors

Generally speaking, managed service providers are less dependent on IT vendors than traditional VARs, according to Larry Kesslin, president of 4 Profit, a consulting firm to channel companies. Kesslin shared the observation during Cisco Velocity, a marketing summit for about 200 Cisco partners this week in Miami.

While traditional VARs depend heavily on market development funds and other vendor-sponsored programs, MSPs typically push more aggressively to develop their own brands and to articulate the value of their services. That's a healthy trend, according to Kesslin.

Sure, VARs should have an ongoing dialog with their vendors. But that doesn't mean the vendor's brand should eclipse your own brand, notes Kesslin.

During a workshop at the event, Kesslin also shared the 10 top reasons solutions providers don't invest in marketing. It's an interesting read that will surely benefit MSPs as well.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish