Customer relationship management software provider Salesforce.com (CRM) has launched the Salesforce1 Community Cloud.
This new enterprise collaboration solution is designed to help companies create online communities to connect with customers, employees and partners.
"More than 2,000 active communities have gone live since we first offered a communities product just over a year ago," Nasi Jazayeri, executive vice president of Community Cloud, said in a prepared statement. "Based on the success we have seen with customers, tremendous market opportunity and support from our ecosystem, Salesforce.com is doubling down on communities with our new Community Cloud."
Salesforce.com said Community Cloud enables companies to build communities that are:
- Connected directly to Salesforce CRM and business processes
- Personalized to each community member's unique needs
- Respond accordingly to mobile devices to ensure every community member has the same experience, regardless of whether they access a community via laptop, smartphone or tablet
The Community Cloud solution starts at $500 per month and is currently available.
What does Community Cloud mean for Salesforce.com?
Salesforce.com is venturing into the enterprise collaboration market with its new Cloud Community, which could help the CRM software provider extend its reach.
International Data Corp (IDC) noted the enterprise collaboration market is expected to be worth $3.5 billion by 2018, and Cloud Community enables Salesforce.com to engage with companies across the globe.
"Any company can benefit from creating an engaged community," said Vanessa Thompson, IDC research director of enterprise collaboration and social solutions. "Salesforce.com raises awareness of the immense value of community solutions with Salesforce1 Community Cloud by putting business processes at the center of engagement."