Available On Demand
As a group, channel companies are typically more adept at “expanding” than “landing.” No doubt, getting deep into accounts with a proven strategy for creating Customer Life-Time Value (CLTV) makes perfect business sense. But far too many ICT product and service providers underfund efforts to acquire new logos. It’s almost as though they pit CLTV against CAC or Customer Acquisition Costs. Truth be told, the two are inextricably related. In this webcast, hear first-hand from sales experts how to build a pipeline of new customers that will turn into long-time customers. This event will feature experts in branding, social media, marketing and sales operations excellence. If you’re not adding new logos at the rate you’d like, this webcast is for you.
• Learn from proven experts how to find new customers that fit within your target market
• Understand proven ways to get past “no”
• Unlock the secret to repackaging what you do best to appeal to a wider audience
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