Brocade: We’ve Never Been for Sale

Brocade: We’ve Never Been for Sale

Brocade is finally commenting on the rumor that it is for sale, stating emphatically that it never has been for sale.

Networking vendor Brocade (BRCD) is responding to the longstanding rumor that it’s for sale, stating emphatically that the company is not for sale and never has been.

“We are a public company, and we never said we were for sale. No executive has ever said it was for sale,” said Katie Bromley, corporate communications manager at Brocade. “There have always been the rumors, but we don’t comment on rumors.”

So, apparently, the myriad articles stating the company is, indeed, on the market—and there have been many, going back as far as 2009—are simply not true.

But here’s the thing: If the rumors aren't true and the company has never been for sale, why has Brocade been silent about the topic amid all the chatter and speculation this year?

And—I’m just throwing this out there—if the rumors are potentially damaging to Brocade’s business and its relationships with other vendors, customers and its channel partners, why didn’t the company put a stop to the rumors before they snowballed?

Bromley responded by saying the company’s policy is it doesn’t comment on rumors at all.

To be fair, in a January interview with Bloomberg News, new CEO Lloyd Carney said there were no plans to sell the company.

Seems to me Brocade could have posted that interview through its social channels to shut down the rumor mill without actually commenting.

It took one small statement in my post about Brocade’s newest channel chief to finally get the company to say something about it (at least to us).

Brocade is a solid company with some nifty networking technology and what seems to be a good relationship with its channel partners. It never made sense to me that it put itself on the market.

And now I know why, thanks to Brocade setting the record straight.

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