Toshiba Turns to Channel to Sell New Tecra Laptop for SMBs

Toshiba Turns to Channel to Sell New Tecra Laptop for SMBs

Toshiba’s has a new, Tecra laptop that Ingram Micro will exclusively market and distribute to channel partners for sale to SMBs.

Toshiba’s Business Solutions Division (BSD) has unwrapped a new, Tecra laptop and, in a sales switch, turned to the channel—specifically and exclusively to distributor Ingram Micro (IM)—to market and distribute the machines to channel partners for sale to SMBs.

The new 15.6-inch Tecra C50, which can be configured either with an Intel (INTC) Core i3 or Core i5 processor, will only be sold through Ingram’s network of channel partners and solution providers, Toshiba officials said. The vendor's direct sales team typically handles its SMB sales.

The new unit comes on the heels of a major overhaul in the company’s PC operations that will see some 900 jobs, or 20 percent of the operation’s staff, cut as part of a wide-reaching plan to withdraw from certain consumer markets and focus on business sales.

Carl Pinto, Toshiba BSD Marketing and Engineering vice president, said the vendor designed the Tecra C50 to deliver a low cost of ownership for users and is backing it with a full replacement warranty for six months after purchase.

“Growing businesses need PCs that their workforces can count on with the features they need to be productive for a low total cost of ownership—we’ve designed the new Tecra C50 laptop just for that,” he said. “We are so sure of the quality of these laptops that if any of the major components fail within the first six months, we’ll give you a brand new one, no questions asked.”

Handing Ingram the exclusive sales rights to the new Tecra laptop may be the launch point for Toshiba’s strategy to use channel partners to reach more business customers.

“Small and midsized businesses are challenged by many of the same IT issues as much larger companies yet they often have fewer resources and solutions to address them,” said Mike Erwin, Ingram Commercial Markets Division senior director. “Ingram Micro and our channel partners are dedicated to helping these businesses realize the promise of technology by offering targeted solutions and services comprised of powerful, secure and enterprise-grade products such as the new Toshiba Tecra C50.”

The Tecra C50 comes equipped with 4GB of RAM, a 500GB hard drive and features a seven-hour battery life. The unit also includes a built-in DVD drive, a full-size keyboard, an HD webcam, Bluetooth 4.0 and dual-band 802.11ac Wi-Fi, and is wireless display-ready. It also offers two USB 3.07 ports and one USB 2.0 port, HDMI and VGA ports, Gigabit Ethernet and an SD Card reader. The system comes pre-loaded with Microsoft (MSFT) Windows 7 Professional and Windows 8.1 Pro recovery media.

The Core i3 model is priced at $580 while the Core i5 unit is selling for $700. Both configurations are available now.

Toshiba’s move to concentrate on B2B sales, including developing new workstations and tablets, is aimed at uncovering new customers and profit sources. The vendor said its goal is to grow its B2B sales to where, as a line item, it accounts for more than 50 percent of overall IT-related revenue by fiscal 2016.

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