Cisco Acquires NDS to Empower Service Providers With Video

Cisco Systems is buying NDS Group Ltd., an international provider of video and content services, for $5 billion. The Cisco and NDS boards have approved the deal, which is still subject to regulatory review. NDS’s 5000 employees worldwide are expected to join the Cisco Service Provider Video Technology Group, led by Senior VP and General Manager Jesper Andersen.

The NDS platform helps providers create diverse video offerings and enables users to search and navigate content from the device of their choice. With the NDS acquisition Cisco intends to enhance its Videoscape platform, and “accelerate” delivery of the service and broaden the company’s reach into the international service provider market; NDS already has a presence in China and India. Videoscape is an open platform that permits service providers to pull together video content from multiple sources, including the cloud, and is a main feature in Cisco’s “overall video strategy.”

Noted Cisco CEO John Chambers in a prepared statement:

"Our strategy has always been driven by customer need and on capturing market transitions. Our acquisition of NDS fits squarely into this strategy, enabling content and service providers to deliver new video solutions that leverage the cloud and drive new monetization opportunities and service differentiation."

Meanwhile, Cisco Systems continues to build and expand its Cisco Cloud Partner Program, which has three tracks -- Cloud Reseller, Cloud Builder and Cloud Services Provider. Cisco Channel Chief Edison Peres recently said that of their three cloud tracks, Cisco Cloud Builder has the most momentum.
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