IBM (NYSE: IBM) is expanding its SmartCloud for Social Business offerings with the opening of a new data center in Europe—Germany, to be exact—that will serve the Europe, Middle East and Africa (EMEA) global region.
Cloud-based social business offerings such as the ones IBM presents to its customers are meant to help workforces more efficiently share knowledge to "spark innovation and deliver their customers flawless experiences." The SmartCloud for Social Business services are aimed at chief information officers (CIOs), chief marketing officers (CMOs) and chief human resources officers (CHRO).
"With the new European data center we expand our industry-leading Social Business footprint, strengthening our ability to meet the needs for businesses seeking security-rich, flexible cloud environments that let them unleash innovation and drive a smarter enterprise," said Alistair Rennie, general manager of social business at IBM, in a prepared statement.
The European data center is intended to meet the needs of customers in the EMEA region by offering flexible delivery models that can include public, private and hybrid clouds, as well as on-premises technology. IBM didn't provide an expected grand opening date for the new Germany-based data center, but when it does open, customers will have access to IBM's integrated social business technology, which includes one-click access to online meetings, email, calendaring, instant messaging and other tools.
Through IBM SmartCloud for Social Business, organizations can share information and knowledge internally at all levels, as well as invite external partners, customers, suppliers and other organizations to engage in the various interactions. IBM stressed that the features that connect internal and external users meet legal and regulatory requirements for data privacy.
IBM noted in its announcement that the market for social enterprise applications and add-on services is growing quickly and will become a $6.4 billion market in 2016, according to research firm Forrester.