Avnet Launches Cloud Marketplace, Signs IBM as First Member

Avnet Launches Cloud Marketplace, Signs IBM as First Member

Technology distributor Avnet has signed IBM as the first member of its new Avnet Cloud Marketplace.

Technology distributor Avnet has signed IBM as the first member of its new Avnet Cloud Marketplace, giving partners a one-stop shop for IBM's cloud offerings, according to an announcement by the company on Thursday.

The marketplace, launched this week, is available for partners in the US and Canada to offer cloud-based services to their customers through both consumption- and subscription-based models, Avnet said. Business Partners can also create branded storefronts in the marketplace to feature their own bundled cloud offerings.

“We’re at a pivotal moment where new cognitive and cloud computing capabilities are bringing about a major structural change,” IBM senior vice president of cloud Robert LeBlanc said in a statement. “Avnet is taking advantage of this opportunity to simplify how cloud service providers, IBM Business Partners, ISVs and customers create new routes to market, drive new revenue and inspire new ‘born in the cloud’ IBM solutions.”

Avnet said its cloud marketplace provides the channel access to IBM Cloud infrastructure through SoftLayer and IBM’s PaaS Bluemix. Partners can also access IBM SaaS solutions and can benefit from Avnet Cloud Marketplace’s cloud management toolset and flexible payment options, the company said in a statement. 

“Avnet and IBM have continually evolved solutions together for more than 30 years to ensure that our joint business partners have innovative resources like the Avnet Cloud Marketplace to accelerate their success,” Patrick Zammit, global president of Avnet Technology Solutions said. “The Avnet Cloud Marketplace provides a clear way to quickly become cloud masters. Business partners can create their own cloud storefronts to showcase and sell the unique solutions they’ve developed for the IBM platform, giving them a clear competitive advantage and leadership position in the cloud solutions market. Also, the Avnet Cloud Marketplace will enhance their customer relationships and roles as trusted advisors by providing them with close connections throughout the entire cloud engagement.”

IBM Business Partners can access Avnet’s management and optimization tools powered by the Avnet Cloud Toolset, which gives cloud usage and spending analytics.

Resources through the Avnet Academy will also be available to IBM Business Partners, including courses on cloud application development. 

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