Microsoft (MSFT) announced a new open licensing model for its Enterprise Mobility Suite, giving distributors and resellers the ability to sell the company’s cloud solutions with added value and lowering the barrier to entry for customers.
As of March 1, EMS is available through open licensing, so partners no longer need to purchase the suite through an Enterprise Agreement with Microsoft. By providing its partner ecosystem with openly licensed cloud services, Microsoft said it will be possible for distributors and resellers to sell additional cloud services to their small and midsized customers.
And beginning in early March, Microsoft Action Pack subscribers as well as silver and gold competency partners gain access to EMS and Azure AS Basic as part of their Internal Use Rights benefits. According to Microsoft, the move will help subscribers and partners to run their businesses, demo EMS to customers and perform internal development and testing.
“We want to make sure we’re helping set you up for success when you start to talk to your customers about EMS,” said Gavriella Schuster, general manager of Microsoft’s Worldwide Partner Group, in a blog post. “We are excited to continue to improve our offerings in Open and your benefits to enable you, our partners, to take advantage of the changing demands of our mutual customers in order to grow your business.”
Microsoft announced the EMS suite last year, with company CEO Satya Nadella calling it "the most strategic piece of what we are doing in support of enterprises."
The bundle includes Azure Active Directory for identity and access management, mobile device management and mobile access management via Windows Intune and access to the company’s cloud app with Azure Rights Management Services.