GoDaddy Gets Cloudy with (mt) Media Temple Buy

GoDaddy Gets Cloudy with (mt) Media Temple Buy

Web hosting provider GoDaddy is building up its cloud portfolio with the acquisition of Web hosting and cloud services company (mt) Media Temple.

It's been more than two years since GoDaddy took its first baby steps into the cloud computing world. The popular web hosting provider launched an IaaS and cloud hosting offering June 2011. Since then, the company has been slowly building out its customer base. Now GoDaddy has taken another big step through the acquisition of web hosting and cloud services provider (mt) Media Temple.

Its newly acquired company, which goes by (mt) in all of its corporate messaging, isn't a huge name in cloud, but it does have its niche—specifically in the creative realm, serving digital designers, developers, entrepreneurs and innovators. That's a bit of a departure for GoDaddy, which has a much more horizontal audience, although it does primarily aim to serve small businesses.

When Talkin' Cloud reported on GoDaddy's entrance into the IaaS space, we suggested GoDaddy could build a competitive IaaS offering to give Amazon (AMZN) Web Services and Rackspace (RAX) a run for their money, but it doesn't look like the company has built much of a cloud empire. Instead, it's still known for its reasonably-priced web hosting packages.

Will that change with the acquisition of (mt)? History suggests it's unlikely, but we'll wait and see. After all, the company has changed leadership in the last year, and perhaps the current head honcho has his head in the clouds. CEO Blake Irving was a longtime Microsoft (MSFT) executive and the former chief product officer of Yahoo! (YHOO).

As for the acquisition of (mt), GoDaddy plans to continue operating the company independently of its main operations, but GoDaddy will give its new subsidiary the scale and investment to accelerate its growth.

"While we gain Media Temple’s insight, we also reach a more technical audience than GoDaddy has served historically. Having done our homework with a deep customer segmentation, we understand there are vastly different needs on the customer continuum between a small business and a developer. We love that (mt) pursues their business their own way and we're committed to make sure that continues under the (mt) brand," said Irving in a prepared statement.

Media Temple represents only one of six acquisitions GoDaddy has made in the last 15 months. In addition to (mt), it has also purchased Outright,, Locu, Afternic and Ronin.

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