SADA Systems, a Google Apps and Microsoft Office 365 cloud partner, is now a Google Apps for Education Certified Tranier Organization. Why should rival cloud integrators care? The answer is simple: Over and over again, SADA's business moves reveal how channel partners can make money from cloud consulting services.
Conventional wisdom says the cloud is all about recurring revenue and annuity streams. But Talkin' Cloud had a change of heart about a year ago, realizing that partners need to string together multiple cloud consulting wins to drive near-term project revenues. And over time, each new win helps the cloud partner to build a critical mass of recurring revenues.
A prime example: SADA in September 2012 reported $20 million in accrued revenue for 2012, up from $11.5 million in 2011 and $7.4 million in 2010. Although I don't have exact dollar figures, I suspect a good portion of SADA's revenues come from consulting and training.
As a Google Apps for Education Certified Trainer, SADA must employ at least three pros certified in that area. The company must also deliver training and support to larger education clients, such as school districts and higher-education institutions.
SADA says its Training Department specializes in developing change management and user adoption strategies for education, including workflow assessments, custom communication templates and assistance in developing an internal Google Apps adoption marketing campaign.
In the business market, channel partners only make about $10 per user per year reselling Google Apps. Wrap some education services around those apps, and you can surely increase your revenues and profit margins, Talkin' Cloud believes.